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Email Sequencer
Learn how ops teams use the Clay Sequencer to run cold outbound email end to end, from buying and warming the inboxes you send from to writing, sending, and reading the results. You'll set up sending infrastructure, enroll a Clay audience that updates itself right up to the moment of the send, write with variables and AI snippets, and use the deliverability numbers to keep your domains healthy.
- A crash course on the whole product in one pass
- What cold outbound is, and how email deliverability works
- Buying inboxes in Clay, or bringing your own
- Using a Clay audience in a campaign
- Writing and A/B testing with variables, AI snippets, and spintax
- Analytics, reply routing, the global inbox, and automating campaign events
The Clay Sequencer puts the list, the data, the copy, and the sending in one place, so cold outbound runs on the same audience you already built in Clay. This course follows the build order: what cold outbound actually is and how deliverability works, buying managed inboxes in Clay or connecting your own, enrolling a People audience with exclusions and cooldowns, writing sequences with variables, AI snippets, and spintax, and then everything after the send, for examkple, analytics, reply routing, the global inbox, and automating what happens when someone writes back.
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