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Featured in Clay University
AI-Powered GTM Automation
Unlock GTM alpha with AI workflows that save time, reduce costs, and drive conversion
- The FETC framework for AI workflows
- AI-powered prospecting and ICP analysis
- Advanced enrichment with Claygent and AI
- Personalized content creation at scale
AI-Powered GTM Automation shows you how to use Clay's AI capabilities to gain a competitive advantage in your go-to-market strategy. Find unique data your competitors miss, get last-mile data enrichment, transform insights at scale, and create hyper-personalized outreach that converts.
Explore other courses
Clay 101: GTM Automation
Learn all the fundamentals you need to navigate Clay seamlessly when getting started
Limitless Research
Stop copy/pasting data into your CRM and learn how to harness the power of web scraping to turbocharge your revenue org
Automated Outbound
Learn how to build fully automated, 1:1 outbound campaigns using AI in Clay
Signals & ABM
Master Signal Orchestration, Account-Based Marketing, and Intelligence-Driven Advertising to Build proactive GTM engines.
CRM Enrichment
Build data hygiene processes for your CRM at scale, and keep it automatically up-to-date.
Automated Inbound
Learn how to automatically enrich, score, and follow-up with inbound leads with Clay's inbound automation engine for lightning-fast speed-to-lead.
How to Use HG Insights in Clay
Diving deep into one of the most powerful enrichment providers in Clay's arsenal: HG Insights.
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Ready to get certified?
Showcase your proficiency in leveraging AI within Clay to transform raw data into intelligent, actionable insights. Demonstrate your ability to engineer effective AI prompts, enrich data in creative ways using Claygent and AI tools, intelligently classify complex information, create dynamic AI-powered content, handle edge cases with conditional logic, and strategically combine multiple AI capabilities to solve sophisticated problems.