Learn and master Clay with Clay university
Featured in Clay University
Audiences
Learn how RevOps teams use Clay Audiences to build a unified data layer so you can sync your CRM, create dynamic segments, and activate your data at enterprise scale.
- Understanding Clay Audiences and the IEAE framework (Import, Enrich, Action, Export)
- Connecting your CRM and configuring field mapping, sync settings, and deduplication
- Building dynamic people and company segments with multi-signal filters
- Applying segments to RevOps workflows: CRM enrichment, TAM sourcing, and signal-based plays
- Enterprise use cases for AI outbound, territory planning, and lead scoring at scale
Clay Audiences gives RevOps teams a single, always-current view of every prospect and account. This course covers what Audiences is, how to connect your CRM and configure your sync, and how to build dynamic segments that power territory planning, lead scoring, and pipeline prioritization.
Note: Audiences is currently available in Enterprise beta.
Explore other courses
Clay 101: GTM Automation
Learn all the fundamentals you need to navigate Clay seamlessly when getting started
Limitless Research
Stop copy/pasting data into your CRM and learn how to harness the power of web scraping to turbocharge your revenue org
AI-Powered GTM Automation
Unlock GTM alpha with AI workflows that save time, reduce costs, and drive conversion
Automated Outbound
Learn how to build fully automated, 1:1 outbound campaigns using AI in Clay
Signals & ABM
Master Signal Orchestration, Account-Based Marketing, and Intelligence-Driven Advertising to Build proactive GTM engines.
CRM Enrichment
Build data hygiene processes for your CRM at scale, and keep it automatically up-to-date.
Automated Inbound
Learn how to automatically enrich, score, and follow-up with inbound leads with Clay's inbound automation engine for lightning-fast speed-to-lead.
How to Use HG Insights in Clay
Diving deep into one of the most powerful enrichment providers in Clay's arsenal: HG Insights.
TAM Sourcing
Learn how to systematically map your entire addressable market with Clay's real-time data and identify high-intent prospects ready to buy.
Clay in ChatGPT
Learn how to use Clay's enrichment and research tools directly inside ChatGPT to find contacts, research accounts, and craft personalized outreach, all in a single conversation.
Other popular resources
Join a cohort, learn Clay fast!
The faster way to master Clay. Sign in if you're enrolled in a cohort (current or past) or apply!
Hire GTME Talent
Find and connect with GTM talent who've demonstrated expertise in building advanced workflows