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CRM Enrichment
Build data hygiene processes for your CRM at scale, and keep it automatically up-to-date.
- Import data from your CRM
- Clean and normalize messy data
- Use AI formulas and Claygent
- Push enriched data back to CRM
- Automate continuous data updates
In CRM Enrichment, you'll learn how to fill missing gaps of data in your CRM, manage deduplication, and create workflows that keep your most valuable leads up to date as frequently as you need them refreshed.
Note: CRM integrations require a Pro plan or above to access.
Explore other courses
Clay 101: GTM Automation
Learn all the fundamentals you need to navigate Clay seamlessly when getting started
Limitless Research
Stop copy/pasting data into your CRM and learn how to harness the power of web scraping to turbocharge your revenue org
AI-Powered GTM Automation
Unlock GTM alpha with AI workflows that save time, reduce costs, and drive conversion
Automated Outbound
Learn how to build fully automated, 1:1 outbound campaigns using AI in Clay
Signals & ABM
Master Signal Orchestration, Account-Based Marketing, and Intelligence-Driven Advertising to Build proactive GTM engines.
Automated Inbound
Learn how to automatically enrich, score, and follow-up with inbound leads with Clay's inbound automation engine for lightning-fast speed-to-lead.
How to Use HG Insights in Clay
Diving deep into one of the most powerful enrichment providers in Clay's arsenal: HG Insights.
TAM Sourcing
Learn how to systematically map your entire addressable market with Clay's real-time data and identify high-intent prospects ready to buy.
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Ready to get certified?
Showcase your proficiency in transforming incomplete customer records into comprehensive, actionable profiles. Demonstrate your ability to import CRM data into Clay, enrich records with contact and company intelligence, clean and standardize the data, then bidirectionally sync back to your CRM with automated updates.