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Clay 101: GTM Automation

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Learn all the fundamentals you need to navigate Clay seamlessly when getting started

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A 1-week, instructor-led sprint

Learn together and finish knowing how to build with Clay

Izzy Kim
Yash Trekiwal
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Learn how to

Find Companies in Clay

Find companies that match your specific criteria within Clay's proprietary dataset.

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Learn how to

Signals in Clay

Learn about Signals, a way to monitor your contacts and target companies and get notified when something changes.

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All courses

Get started with our comprehensive courses

Signals & ABM

Intermediate
Signals & ABM

Master Signal Orchestration, Account-Based Marketing, and Intelligence-Driven Advertising to Build proactive GTM engines.

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Automated Inbound

Intermediate
Automated Inbound

Learn how to automatically enrich, score, and follow-up with inbound leads with Clay's inbound automation engine for lightning-fast speed-to-lead.

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AI-Powered GTM Automation

Intermediate
AI-Powered GTM Automation

Unlock GTM alpha with AI workflows that save time, reduce costs, and drive conversion

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How to Use HG Insights in Clay

Intermediate
How to Use HG Insights in Clay

Diving deep into one of the most powerful enrichment providers in Clay's arsenal: HG Insights.

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Automated Outbound

Beginner
Automated Outbound

Learn how to build fully automated, 1:1 outbound campaigns using AI in Clay

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CRM Enrichment

Intermediate
CRM Enrichment

Build data hygiene processes for your CRM at scale, and keep it automatically up-to-date.

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Limitless Research

Intermediate
Limitless Research

Stop copy/pasting data into your CRM and learn how to harness the power of web scraping to turbocharge your revenue org

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All Docs

Explore popular topics

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Signals & triggers

Automate actions using real-time signals to react instantly and intelligently.

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Settings & admin

Manage workspace controls, permissions, billing, and user access securely.

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Export

Send data anywhere: spreadsheets, CRM, Slack, or custom workflows.

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Gen AI

Generate content, insights, and automation using powerful AI capabilities.

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Web scraping

Extract structured data from any website, instantly and code-free.

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Transform

Clean, format, and restructure data to fit your workflow perfectly.

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Enrich

Add missing details using powerful enrichment sources and integrations.

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Find

Search and filter data effortlessly across platforms and systems.

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Getting started

Learn the basics and build your first workflow step-by-step.

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Certifications are under construction

We've paused new certification submissions while we build the next version of the program. GTM engineering moves fast, and Clay Certifications must evolve in unison.

Already certified? Your cert stands.
All Use case templates

Interactive GTM use case templates

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Partnerships

Turn one PE firm into hundreds of qualified accounts

By 
Bolaji Olayiwola
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Customer experience

Instantly enrich Intercom support tickets, directly in your chat thread, in real time

By 
George Dilthey
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Customer experience

Automate QA reports and score on all customer support tickets

By 
George Dilthey
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Customer experience

Create help articles from customer support conversations, automatically

By 
George Dilthey
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Sales

Segment SMB Prospects by Physical Footprint With Enigma

By 
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Table listing six key decision makers by name and title including CEOs and founders.
Sales

Find Anyone's Contact Info

By 
Clay Team
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Sales

Find and Scale Top Talent Acquisition

By 
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Table titled Personalized Outbound Email Table listing names and job titles of six imported profiles.
Other

Use AI to draft outbound emails in the style of Seth Godin, David Ogilvy, and Leo Burnett

By 
Scott Tousley
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Interface titled Personalized Emails Using Website Data with toggles for Name, Company Size, and Scrape Website active.
Sales

Write personalized emails based on website data

By 
Scott Tousley
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User interface for stacking custom signals showing toggled options for blog activity, hires, job openings, headcount.
Sales

Signals: Stack custom website signals, recent hires, and job opening signals to find better leads

By 
Chris Viglietta
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Formula Generator UI checking if investor keywords Sequoia Capital and others match in merged data.
Sales

Get warm introductions to target accounts from mutual investors

By 
Alex Lindahl
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Marketing

Turn website visitors into warm outbound using Clay and Lemlist

By 
Stan Stojanovic
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In person learning with Clay cohorts

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Experts

Find a Clay Expert

Explore our network of Clay experts and agencies.

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Community

Join our slack community

Find help in our slack community, and support channels.

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Cohorts

Join a cohort, learn Clay fast!

The faster way to master Clay. Sign in if you're enrolled in a cohort (current or past) or apply!

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Talents

Hire GTME Talent

Find and connect with GTM talent who've demonstrated expertise in building advanced workflows

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