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Clay 101: GTM Automation
Learn all the fundamentals you need to navigate Clay seamlessly when getting started
- The FETE framework explained
- Building targeted prospect lists
- Automating data enrichment waterfalls
- Cleaning and personalizing with AI
- Exporting to your GTM stack
In Clay 101, we'll cover the wide range of enrichments you have access to in Clay, and our top tips and tricks for getting started. You'll learn about the FETE framework (Find, Enrich, Transform, Export) and be well on your way to building your first workflows!
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Limitless Research
Stop copy/pasting data into your CRM and learn how to harness the power of web scraping to turbocharge your revenue org
AI-Powered GTM Automation
Unlock GTM alpha with AI workflows that save time, reduce costs, and drive conversion
Automated Outbound
Learn how to build fully automated, 1:1 outbound campaigns using AI in Clay
Signals & ABM
Master Signal Orchestration, Account-Based Marketing, and Intelligence-Driven Advertising to Build proactive GTM engines.
CRM Enrichment
Build data hygiene processes for your CRM at scale, and keep it automatically up-to-date.
Automated Inbound
Learn how to automatically enrich, score, and follow-up with inbound leads with Clay's inbound automation engine for lightning-fast speed-to-lead.
How to Use HG Insights in Clay
Diving deep into one of the most powerful enrichment providers in Clay's arsenal: HG Insights.
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