Learn and master Clay with Clay university
Featured in Clay University
All courses
/
Automated Inbound
Automated Inbound

Learn how to automatically enrich, score, and follow-up with inbound leads with Clay's inbound automation engine for lightning-fast speed-to-lead.
Start course
This course includes
- Capture leads from any source in real-time
- Enrich inbound leads using native enrichments and Claygent
- Score and qualify leads based on custom criteria
- Set up lead routing logic
- Craft personalized follow-ups
- Export data to your sales tools
In Automated Inbound, you'll learn how to sync leads from *any* inbound source to clay – from website form fills to webinar sign-ups. From there, you'll enrich, score, and follow-up with qualified leads immediately to keep your leads engaged, and focus your team's time where it matters most - in conversations.
Intro to Inbound Automation
Clay Inbound Automation: End-to-End Workflow
Connecting Inbound Lead Sources
Your Inbound Enrichment Stack
Transforming Data for Inbound
Lead Scoring for Inbound
Lead Routing
Personalized Messaging for Inbound
Deep Dive: Web Intent
Responding to Inbound Leads (Exporting Data)
Explore other courses
Other popular resources
Cohorts
Join a cohort, learn Clay fast!
The faster way to master Clay. Sign in if you're enrolled in a cohort (current or past) or apply!
Talents
Hire GTME Talent
Find and connect with GTM talent who've demonstrated expertise in building advanced workflows














