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Automated Inbound

Automated Inbound

Learn how to automatically enrich, score, and follow-up with inbound leads with Clay's inbound automation engine for lightning-fast speed-to-lead.

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This course includes
  • Capture leads from any source in real-time
  • Enrich inbound leads using native enrichments and Claygent
  • Score and qualify leads based on custom criteria
  • Set up lead routing logic
  • Craft personalized follow-ups
  • Export data to your sales tools
About this course

In Automated Inbound, you'll learn how to sync leads from *any* inbound source to clay – from website form fills to webinar sign-ups. From there, you'll enrich, score, and follow-up with qualified leads immediately to keep your leads engaged, and focus your team's time where it matters most - in conversations.

In this course
Intro to Inbound Automation
Intro to Inbound Automation
4 min
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Clay Inbound Automation: End-to-End Workflow
Clay Inbound Automation: End-to-End Workflow
5 min
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Connecting Inbound Lead Sources
Connecting Inbound Lead Sources
4 min
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Your Inbound Enrichment Stack
Your Inbound Enrichment Stack
10 min
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Transforming Data for Inbound
Transforming Data for Inbound
4 min
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Lead Scoring for Inbound
Lead Scoring for Inbound
7 min
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Lead Routing
Lead Routing
3 min
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Personalized Messaging for Inbound
Personalized Messaging for Inbound
4 min
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Deep Dive: Web Intent
Deep Dive: Web Intent
15 min
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Responding to Inbound Leads (Exporting Data)
Responding to Inbound Leads (Exporting Data)
4 min
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Automated Inbound

Showcase your proficiency in building automated inbound lead capture and qualification systems. Demonstrate your ability to capture leads across sources, enrich them with contact and company data, score and route prospects through automated workflows, then seamlessly integrate qualified leads into your CRM and outreach workflows.

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