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Automated Outbound
Automated Outbound

Learn how to build fully automated, 1:1 outbound campaigns using AI in Clay
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This course includes
- AI prospect research with Claygent
- Email campaign setup and integration
- AI video generation for outreach
- Data enrichment and waterfall fundamentals
- Advanced AI copywriting and automation
In Automated Outbound, you'll learn how to build workflows in Clay that cover the range from prospecting to email sequencing, and build on top of the fundamentals you learn in Clay 101.
Intro to Personalized Outreach at Scale
Enrich Companies (Waterfalls)
Enrich People (Waterfalls)
AI Formulas + Conditional Runs
Data Cleaning + Normalization
Claygent: AI Web Scraper
11 AI Prompts to Automate Prospect Research with Claygent
Intro to AI Snippets (Copywriting)
We Made 24 Prompts So You Don’t Have To
Push Data To Your Email Sequencer
Personalized Direct Email Campaigns Step-By-Step Walkthrough with SmartLead
Automated Omnichannel with La Growth Machine
Deep Dive: SendSpark AI Video Generation
Deep Dive: Tavus AI Video Generation
Deep Dive: HeyReach Integration
Deep Dive: Clay Sequencer
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Automated Outbound
Demonstrate your proficiency in building end-to-end automated outbound prospecting systems. Show off your ability to identify target prospects using Clay's search capabilities, enrich leads with personalized data points, craft dynamic outreach sequences, then automatically sync campaigns with your CRM and email tools for seamless execution.
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