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Automated Outbound
Learn how to build fully automated, 1:1 outbound campaigns using AI in Clay
- AI prospect research with Claygent
- Email campaign setup and integration
- AI video generation for outreach
- Data enrichment and waterfall fundamentals
- Advanced AI copywriting and automation
In Automated Outbound, you'll learn how to build workflows in Clay that cover the range from prospecting to email sequencing, and build on top of the fundamentals you learn in Clay 101.
Explore other courses
Clay 101: GTM Automation
Learn all the fundamentals you need to navigate Clay seamlessly when getting started
Limitless Research
Stop copy/pasting data into your CRM and learn how to harness the power of web scraping to turbocharge your revenue org
AI-Powered GTM Automation
Unlock GTM alpha with AI workflows that save time, reduce costs, and drive conversion
Signals & ABM
Master Signal Orchestration, Account-Based Marketing, and Intelligence-Driven Advertising to Build proactive GTM engines.
CRM Enrichment
Build data hygiene processes for your CRM at scale, and keep it automatically up-to-date.
Automated Inbound
Learn how to automatically enrich, score, and follow-up with inbound leads with Clay's inbound automation engine for lightning-fast speed-to-lead.
How to Use HG Insights in Clay
Diving deep into one of the most powerful enrichment providers in Clay's arsenal: HG Insights.
TAM Sourcing
Learn how to systematically map your entire addressable market with Clay's real-time data and identify high-intent prospects ready to buy.
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Hire GTME Talent
Find and connect with GTM talent who've demonstrated expertise in building advanced workflows
Ready to get certified?
Demonstrate your proficiency in building end-to-end automated outbound prospecting systems. Show off your ability to identify target prospects using Clay's search capabilities, enrich leads with personalized data points, craft dynamic outreach sequences, then automatically sync campaigns with your CRM and email tools for seamless execution.