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Signals & ABM

Signals & ABM

Master Signal Orchestration, Account-Based Marketing, and Intelligence-Driven Advertising to Build proactive GTM engines.

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This course includes
  • Understand signals in Clay
  • Set up different signal types
  • Build custom signal workflows
  • Execute advanced signal stacking strategies
  • Run end-to-end ABM campaigns in Clay
  • Launch ad intelligence campaigns
About this course

Learn how to build sophisticated signal orchestration systems that detect and reveal genuine buying intent proactively, execute precision account-based marketing campaigns that penetrate high-value accounts, and transform advertising from anonymous impressions into qualified pipeline. You'll learn to combine multiple signals into scoring systems, progress accounts through defined ABM stages with automated workflows, and identify exactly who engages with your campaigns—creating a unified intelligence layer that connects every touchpoint from first awareness to closed deal.

In this course
Intro to Signals in Clay
Intro to Signals in Clay
7 min
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Types of Signals in Clay
Types of Signals in Clay
5 min
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Setting Up Signals in Clay
Setting Up Signals in Clay
5 min
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Building Custom Signals in Clay
Building Custom Signals in Clay
6 min
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Advanced Strategies with Signals
Advanced Strategies with Signals
4 min
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ClayBM: ABM in Clay
ClayBM: ABM in Clay
6 min
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Advertising & Ad Intelligence in Clay
Advertising & Ad Intelligence in Clay
6 min
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