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Featured in Clay University
Clay Ads
You'll learn about connecting your ad accounts, syncing audiences straight out of Clay Audiences, raising your match rate before you sync, and building exclusion lists that maintain themselves.
- Understanding Clay Ads capabilities and use cases
- Setting up integrations with LinkedIn, Meta, and Google Ads
- Building and enriching audiences for maximum match rates
- Building an exclusion list that maintains itself
Clay Ads helps performance marketers spend their ad budget more effectively, turning your CRM, your signals, and net-new lists from Clay's data into always-on audiences that update themselves as your funnel changes. This course covers connecting your ad accounts, building and syncing your first audience, using enhanced matching to reach more of the list you built, filling data gaps before you sync, and more.
Explore other courses
Clay 101: GTM Automation
Learn all the fundamentals you need to navigate Clay seamlessly when getting started
Limitless Research
Stop copy/pasting data into your CRM and learn how to harness the power of web scraping to turbocharge your revenue org
AI-Powered GTM Automation
Unlock GTM alpha with AI workflows that save time, reduce costs, and drive conversion
Automated Outbound
Learn how to build fully automated, 1:1 outbound campaigns using AI in Clay
Signals & ABM
Master Signal Orchestration, Account-Based Marketing, and Intelligence-Driven Advertising to Build proactive GTM engines.
CRM Enrichment
Build data hygiene processes for your CRM at scale, and keep it automatically up-to-date.
Automated Inbound
Learn how to automatically enrich, score, and follow-up with inbound leads with Clay's inbound automation engine for lightning-fast speed-to-lead.
How to Use HG Insights in Clay
Diving deep into one of the most powerful enrichment providers in Clay's arsenal: HG Insights.
TAM Sourcing
Learn how to systematically map your entire addressable market with Clay's real-time data and identify high-intent prospects ready to buy.
Clay in ChatGPT
Learn how to use Clay's enrichment and research tools directly inside ChatGPT to find contacts, research accounts, and craft personalized outreach, all in a single conversation.
Audiences
Learn how RevOps teams use Clay Audiences to build a unified data layer so you can sync your CRM, create dynamic segments, and activate your data at enterprise scale.
Functions
Learn how to build reusable enrichment workflows in Clay — called Functions — so you can standardize your best logic, eliminate duplicate work, and propagate changes across every table the moment you make them.
Clay MCP for Reps
Learn how to use Clay directly inside of AI chat tools like ChatGPT, Claude, and more to find contacts, research accounts, prep for meetings, and run full prospecting workflows without switching tools.
Clay MCP for Ops
Learn how RevOps teams and admins set up Clay MCP so reps can safely use Clay inside AI tools like Claude and ChatGPT. You'll learn about connecting to Audiences, building reusable functions, and putting credit and access controls in place so your team moves fast within guardrails.
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