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TAM Sourcing

TAM Sourcing

Learn how to systematically map your entire addressable market with Clay's real-time data and identify high-intent prospects ready to buy.

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This course includes
  • Why traditional TAM methods fail
  • TAM vs ICP and when to use each
  • Clay's 40M+ company database capabilities
  • Real-world TAM sourcing workflow examples
About this course

Most teams rely on stale lists and miss entire market segments while building pipeline. This course teaches you how to use Clay to systematically map your entire addressable market with real-time data and identify high-intent prospects ready to buy right now.

In this course
Introduction to TAM Sourcing
Introduction to TAM Sourcing
7 min
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Understanding your ICP
Understanding your ICP
4 min
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SMB TAM Sourcing
SMB TAM Sourcing
6 min
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