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TAM Sourcing
TAM Sourcing

Learn how to systematically map your entire addressable market with Clay's real-time data and identify high-intent prospects ready to buy.
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This course includes
- Why traditional TAM methods fail
- TAM vs ICP and when to use each
- Clay's 40M+ company database capabilities
- Real-world TAM sourcing workflow examples
Most teams rely on stale lists and miss entire market segments while building pipeline. This course teaches you how to use Clay to systematically map your entire addressable market with real-time data and identify high-intent prospects ready to buy right now.
Introduction to TAM Sourcing
Understanding your ICP
SMB TAM Sourcing
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