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Global Analytics
Earlier in the course you read one campaign. This lesson reads all of them at once, and it covers the one table in Sequencer you should be opening on a schedule rather than when something breaks.
🌐 The Workspace View
From Campaigns, go to Analytics. The table looks more or less like the campaign view you already know, with the same metrics applied across everything and two controls on top:
- A date range: week to date, month to date, quarter to date, a set of other variations, plus a custom range
- A campaign filter, so you can drop back down to individual campaigns
Across the top are your headline numbers: emails sent, reply rate, bounce rate, sender bounce rate, and open rate. Below that sits the engagement bar, which splits your replies into positive, negative, and neutral.
🔀 First Touch vs. Follow-Up
Then unique leads, and how they break down between first touches and follow-ups.
This split is the one to keep an eye on over time. If your follow-up volume is climbing while your first touch volume falls, your campaigns are aging. You're spending capacity talking to people you already contacted rather than reaching anyone new, and that's usually a sign your segments need feeding.
🔧 The Sender Bounce Table
The table tracks for every sending domain: its bounce rate, the count of bounced emails, and how many were actually delivered. Sort it by bounce rate.
What you're looking for is a domain or an account that's out of line with the others.
Two things worth using while you're in here:
- Show individual accounts. A single bad inbox can drag a whole domain's numbers down while every other inbox on that domain is fine, and you can't see that from the domain row alone.
- Export the data. Worth doing if you're managing more than a handful of domains and want to run your own analysis across the numbers.
As a working read: rows sitting between zero and about 1% are fine to leave alone, and the further above that a row climbs, the more urgent it gets. Treat that as an operating signal rather than a published threshold, the same way you'd treat the reply and bounce numbers from the campaign analytics lesson.
🚐 The Maintenance Log
Think back to the rented vans. This table is the vehicle maintenance log.
You're not reading it to admire the fleet. You're reading it to find the one that keeps coming back with problems, so you can swap it out before it strands a delivery. Same goes for your sending domains: sort by bounces, and the domains at the top are the ones to consider rotating. That's how you find out which ones are past their shelf life.
🔁 Rotation Is A Manual Process Right Now
Clay will show you which domains are struggling. It will not pull them out of your campaigns for you. So when you spot one, the work is yours:
- Pull that domain's accounts out of your active campaigns
- Buy replacements if you need the capacity back
- Warm them, which is another three weeks before they're useful
That last step is the whole argument for the next section.
🗓️ Put It on the Calendar
Check this page on a schedule rather than waiting for something to break. Once a week, right alongside your campaign performance review.
The arithmetic is simple. Find a struggling domain two or three weeks before it fails and you have time to buy a replacement and warm it. Find it the day it fails and you're down that capacity for a month, because warming can't be rushed.
One flag on this page: the team is actively rebuilding this view, so the layout may look different by the time you're reading this. The numbers and the job they do won't change.
🚀 What's Next
You can now read your workspace-level health across every campaign, spot a domain that's out of line with the rest of your fleet, and turn that into a rotation decision with enough lead time to warm the replacement.
Next, the global inbox, where every reply across every campaign lands in one place.
