Welcome to Clay Certifications!
Clay Certifications are resume-worthy credentials that you can use to signal to potential employers your various GTM engineering skills in Clay.
Showcase your proficiency in leveraging AI within Clay to transform raw data into intelligent, actionable insights. Demonstrate your ability to engineer effective AI prompts, enrich data in creative ways using Claygent and AI tools, intelligently classify complex information, create dynamic AI-powered content, handle edge cases with conditional logic, and strategically combine multiple AI capabilities to solve sophisticated problems.
Showcase your proficiency in building automated inbound lead capture and qualification systems. Demonstrate your ability to capture leads across sources, enrich them with contact and company data, score and route prospects through automated workflows, then seamlessly integrate qualified leads into your CRM and outreach workflows.
Showcase your proficiency in transforming incomplete customer records into comprehensive, actionable profiles. Demonstrate your ability to import CRM data into Clay, enrich records with contact and company intelligence, clean and standardize the data, then bidirectionally sync back to your CRM with automated updates.
Demonstrate your proficiency in building end-to-end automated outbound prospecting systems. Show off your ability to identify target prospects using Clay's search capabilities, enrich leads with personalized data points, craft dynamic outreach sequences, then automatically sync campaigns with your CRM and email tools for seamless execution.
How to earn a certification
Build a Clay table
To earn a certification, you must submit a Clay table you’ve built that fits any of the certification categories.
80%
Passing score for each certification is ~80%, in addition to having met the critical factors for each certification.
1 week (often less)
Clay will take up to 1 week (often less) to evaluate your table according to the corresponding rubric and criteria for that certification, and will update you on the status of your certification.
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