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In this lesson, we'll dig into the nuts and bolts of finding your Ideal Customer Profile (ICP) with AI. If you're just getting started with prospecting or need a fast way to build a target list, this feature provides a valuable shortcut.
🚀 Using AI to Generate Your ICP List
Clay offers a powerful capability that lets you input your company's domain, and uses AI to scan your site to determine:
- Who you most likely sell to
- What size companies you serve
- What industries your solution resonates with
- Which job titles are typically involved in the buying process
From there, it automatically creates a list of similar companies you can target.
Think of this as having a virtual SDR analyze your site and say:
"You probably sell to mid-market SaaS companies with RevOps leaders—here's a list to start from."
It's a great way to shortcut the blank slate problem and accelerate your search.
🎪 How to Access the AI ICP Search
You'll find AI ICP search alongside all your other favorite sources in the sourced modal when creating a new table in a workbook.
🔍 Example: Using Clay.com
Let's walk through an example using Clay's own website:
- Plug in Clay.com into the AI ICP search
- The AI reads our website and recognizes that we sell to GTM teams at mid-market SaaS companies
- It returns a full list of companies that match that profile—complete with common buyer titles like "Head of RevOps" or "BDR Manager"
- You can click into the search block and adjust it further if you want to refine industries, geographies, or funding stages
This gives you a fast way to build a high-quality list based on your own positioning, not just filters.
🌟 When to Use This Feature
AI-generated ICP discovery is especially useful when:
- You're entering a new market
- You're creating a campaign from scratch
- You want to sanity-check your ICP targeting
This is one of the fastest ways to go from zero to a targeted list using AI.
🎨 Conclusion
In the next lesson, we'll show you how to find company lookalikes—so you can go even deeper on targeting by cloning your best-fit customers.
Showcase your proficiency in leveraging AI within Clay to transform raw data into intelligent, actionable insights. Demonstrate your ability to engineer effective AI prompts, enrich data in creative ways using Claygent and AI tools, intelligently classify complex information, create dynamic AI-powered content, handle edge cases with conditional logic, and strategically combine multiple AI capabilities to solve sophisticated problems.
