Skip to main
All claybooks
/
Other
/
Use AI to draft outbound emails in the style of Seth Godin, David Ogilvy, and Leo Burnett

Use AI to draft outbound emails in the style of Seth Godin, David Ogilvy, and Leo Burnett

Find out which personas each company targets, then draft different versions of outbound emails as if you were famous copywriters.

Start building now with
OpenAI/GPT
Anthropic
Download the template
Get started

Before we begin

What if you could find target accounts, identify specific roles within those accounts, enrich those contacts with work emails, identify the target personas of the companies they work at, and draft personalized emails to those prospects in the style and tone of famous copywriters?

Now you can in seconds. 

What you can do with this Claybook: 

  1. Generate and enrich a list of companies based on size, industry, and headcount
  2. Import a new list of people from your company list based on a criteria of your choosing
  3. Enrich them with their work emails 
  4. Use AI to generate two personas that the company targets (ex. Neurologists & Psychiatrists)
  5. Personalize different versions of emails referencing this data in the voices of Seth Godin, David Ogilvy, and Leo Burnett respectively. 
Information
Follow the step by steps here in Clay
Download the free template
1

First, copy this template in Clay.

If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.

The interactive demos on the right will walk you through each step of this Claybook.

2
Step 2:

Find companies to import 

Next, import contacts to the table using Clay’s “Find Companies” search. Select your criteria from the dropdown, then import to the current table. 

Clay will automatically enrich companies with firmographics and LinkedIn company URLs. 

3
Step 3:

Add LinkedIn profiles to second table for enrichment 

Next, import the personal LinkedIn profiles from each company using their company LinkedIn profile from the first table. 

Clay will add employees (you can select how many from each company) to the second table, and enrich them with work emails and more. 

4
Step 4:

Customize AI prompts

The beauty of this table is that it takes all enriched data and writes multiple drafts of outbound emails in different styles. To update these prompts with your business information (required), edit each column independently:

  1. Anthropic (Claude) to draft an email in the style of the famous marketer and writer, Seth Godin (column 36)
  2. Anthropic (Claude) to draft an email in the style of the famous copywriter, David Ogilvy (column 39)
  3. Anthropic (Claude) to draft an email in the style of famous ad man, Leo Burnett (column 42). 
  4. ChatGPT to re-write the email of Leo Burnett, but with a more human style since his sound a bit robotic at times (column 45)
  5. Clay’s native AI message drafting feature to draft an email that mentions target personas (column 53)

Other popular resources

Experts

Find a Clay Expert

Explore our network of Clay experts and agencies.

View experts
Community

Join our slack community

Find help in our slack community, and support channels.

Go to slack
Cohorts

Join a cohort, learn Clay fast!

The faster way to master Clay. Sign in if you're enrolled in a cohort (current or past) or apply to an upcoming one!

Learn more about cohorts