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Enrich Contacts with Verified Emails & Direct Dials via Lusha

Enrich Contacts with Verified Emails & Direct Dials via Lusha

Add Lusha's Enrich Person action to your existing enrichment chains and immediately improve match rates with verified emails, direct dials, and built-in compliance signals — across inbound, outbound, and CRM hygiene motions.

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Contact enrichment is only as good as the data it returns — and many providers struggle with accuracy, coverage, or compliance, particularly across European markets. Bad emails hurt deliverability. Unverified phone numbers waste rep time. And scraped data exposes your team to compliance risk on every dial.

This Claybook solves that by adding Lusha's Enrich Person action to your existing contact enrichment chains. With ~85% phone accuracy and non-scraped data, Lusha surfaces verified emails with confidence scores and direct dials with Do Not Call list indicators — so your reps stay compliant and your outreach actually connects. It works across every major motion: inbound enrichment, outbound list building, and CRM hygiene.

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HOW IT WORKS:

  • Bring in your contact list from any people source — a Clay Find People search, a Lusha lookalike result, a CRM export, or any other integration that populates a Clay table with contact rows.
  • Run Lusha's Enrich Person action using a few key identifiers per contact — LinkedIn URL, email, full name and company domain, or full name and company name — to retrieve verified contact data at scale.
  • Pull verified emails with confidence scores to trust your deliverability metrics before contacts ever hit a sequence.
  • Pull direct dials with Do Not Call indicators so your reps know exactly who they can legally call before picking up the phone.
  • Feed enriched contacts downstream into your inbound routing, outbound sequencer, or CRM sync — with cleaner data and fewer bounces across every motion.

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Note: Lusha requires you to connect your own API key inside Clay to activate the Enrich Person action.

Information
Follow the step by steps here in Clay
Download the free template
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Step 1: Copy this template

First, copy this template in Clay. 
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will walk you through each step of this Claybook. 

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Step 2: Bring in your contact list

Use any people source as your starting point to populate your Clay table with contact rows. Customize your input using any of the following sources:

  • Clay's native Find People action
  • Lusha's Find People Lookalikes action
  • A CRM export (HubSpot, Salesforce, or other)
  • Any other Clay integration that returns contact-level rows

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Step 3: Run Lusha's Enrich Person action

Use the Lusha: Enrich Person action to retrieve verified contact data for each row in your table. Customize your enrichment by mapping any of the following available identifiers:

  • LinkedIn URL / professional profile URL
  • Email
  • Full name and company domain
  • Full name and company name

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Step 4: Pull verified emails with confidence scores

Use the Include Emails toggle within the Enrich Person action to return email data for each contact. Customize what you capture using the following available outputs:

  • Verified email address
  • Email confidence score (to filter by deliverability threshold before contacts hit your sequencer)

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Step 5: Pull direct dials with Do Not Call indicators

Use the Include Phone Numbers toggle within the Enrich Person action to return phone data for each contact. Customize what you capture using the following available outputs:

  • Direct dial phone number
  • Do Not Call list status (to automatically flag contacts your reps cannot legally call)

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Step 6: Feed enriched contacts downstream

Use a Filter, Push to CRM, or Send to Sequencer action to route your enriched contacts into the appropriate downstream motion. Customize your routing logic using criteria such as:

  • Email confidence score threshold (only route contacts above a set deliverability score)
  • Do Not Call status (exclude flagged contacts from call-based sequences)
  • Enrichment match status (only push fully enriched rows)
  • Motion type — inbound routing, outbound sequencer, or CRM hygiene sync

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