Clean, Enrich, and Structure UK & German CRM Accounts with Beauhurst

Fill gaps in UK and German company records, layer in funding data for smarter routing, and map corporate structures to identify true buying centers — all automatically synced back to your CRM.

Start building now with

Download the template

What we used

Clay (Paid): Powers the full CRM enrichment workflow — pulls in existing account data, runs Beauhurst's enrichment actions across every row, applies scoring and routing logic, and syncs enriched records back to your CRM automatically.
Beauhurst: Provides three core actions — Enrich Company, Find Company Funding, and Find Company Corporate Structure — that fill gaps in company records, surface funding signals, and map corporate hierarchies. You'll need to bring your own Beauhurst API key to connect the integration inside Clay.
Your CRM (Salesforce, HubSpot, or other): The source of your existing account data and the destination for enriched records once the workflow runs.

‍

Free resources

Download the template here

Need help?

If you have any issue, you can ask for help in Slack or schedule time with a Clay expert

Get started

Dirty CRM data is one of the biggest blockers to effective outbound and account management — missing fields, outdated funding information, and unclear corporate structures mean reps are working with incomplete context and routing decisions are made on bad data.

This Claybook solves that by applying Beauhurst's three core actions to your existing CRM accounts. Enrich Company fills in missing firmographic details like company registration numbers and LinkedIn URLs so every account is actually actionable. Find Company Funding adds funding data at scale — grants, total fundraising, and investment history — so you can build routing logic, identify growth signals, and trigger re-engagement at the right moment. Find Company Corporate Structure maps parent-subsidiary relationships so you can merge duplicates, route complex accounts to strategic sales, and disqualify records whose parent company puts them outside your ICP. Once enriched, everything syncs automatically back to your CRM on whatever cadence you set.

‍

How it works:

Pull in your CRM data from Salesforce, HubSpot, or any other CRM integration to populate your Clay table with the accounts you want to clean and enrich.
Run Enrich Company to fill gaps in your company records — pulling registration numbers, LinkedIn URLs, and other missing firmographic data directly from Beauhurst's dataset.
Run Find Company Funding to layer in funding history at scale — number of grants, total fundraising, and investment rounds — so you can build routing logic, flag growth signals, and trigger re-engagement workflows.
Run Find Company Corporate Structure to map parent-subsidiary relationships for every account — giving reps clarity on true buying centers, surfacing duplicate records, and flagging accounts whose parent company falls outside your ICP..
Sync enriched data back to your CRM using an Update action to keep Salesforce, HubSpot, or any other CRM automatically up to date on whatever cadence you set.

‍

Information

Follow the step by steps here in Clay

Download the free template

Step 4: Run Find Company Funding

Use the Beauhurst: Find Company Funding action to layer detailed funding history onto each account. Customize your funding data capture using the following available outputs:

Number of grants received
Total fundraising amount
Individual funding rounds (round type, date, amount, and investors)
Use as a routing trigger — e.g. flag accounts that have raised a Series A or above for enterprise routing
Use as a re-engagement signal — e.g. trigger outreach when a new funding round is detected

‍

Step 5: Run Find Company Corporate Structure

Use the Beauhurst: Find Company Corporate Structure action to map parent-subsidiary relationships for each account. Customize your structure mapping using the following available outputs:

Parent company identification
Subsidiary list
Use to merge duplicate records (e.g. same parent company appearing multiple times in your CRM)
Use to route complex accounts to strategic sales based on parent company size or tier
Use to disqualify records whose parent company falls outside your ICP

‍

Step 6: Sync enriched data back to your CRM

Use the Update CRM action to automatically push all enriched fields back to your Salesforce, HubSpot, or other CRM instance. Customize your sync using the following available inputs:

Fields to update (registration number, LinkedIn URL, funding data, corporate structure, ICP score)
Update cadence (set the table to rerun on a schedule to keep records continuously up to date)
Conditional update logic (only overwrite empty fields, or overwrite all with latest Beauhurst data)
CRM destination (Salesforce, HubSpot, or any other connected CRM)

‍

Get Started

Start cleaning and enriching your CRM accounts with Beauhurst to fill data gaps, layer in funding signals, and map corporate structures — then sync everything back to your CRM automatically.

Other popular resources

Experts

Find a Clay Expert

Explore our network of Clay experts and agencies.

Community

Join our slack community

Find help in our slack community, and support channels.

Cohorts

Join a cohort, learn Clay fast!

The faster way to master Clay. Sign in if you're enrolled in a cohort (current or past) or apply!

Talents

Hire GTME Talent

Find and connect with GTM talent who've demonstrated expertise in building advanced workflows

Clean, Enrich, and Structure UK & German CRM Accounts with Beauhurst

Step 1: Copy this template

First, copy this template in Clay.

If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.

The interactive demos on the right will walk you through each step of this Claybook.

Step 2: Pull in your CRM data

Step 3: Run Enrich Company