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Signals: Stack custom website signals, recent hires, and job opening signals to find better leads

Signals: Stack custom website signals, recent hires, and job opening signals to find better leads

Combine signals like blog activity, recent GTM hires, and open roles to identify high-fit, high-need leads your competitors will miss

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Before we begin

We love individual buying signals: recent hires, job openings, news mentions, fundraising announcements, tech stack, and more. But so do all your competitors, and so does every GTM tool on the market. Today, individual signals won’t help you reach GTM Alpha. 

But what will give you an edge is stacking multiple signals—like an active blog plus new GTM hires plus open roles in your problem area—and curating custom signals relevant to your business.

Good news: This Claybook shows you how to create custom website signals and combine them with hiring and job opening signals so you can spot companies that aren’t just a good fit, but are showing signs of change, growth, or intent.

How it works: 

  • Import website leads to Clay using a webhook (or manually import with CSV) 
  • Score and qualify leads based on specific ICP criteria 
  • Use Claygent to find custom website signals 
  • Use Clay to find recent hires and current job openings
  • Use a Clay formulas to easily spot when a qualified prospects matches all signals
  • Schedule table updates weekly

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Information
Follow the step by steps here in Clay
Download the free template
1

First, copy this template in Clay. 

If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.

The interactive demos on the right will walk you through each step of this Claybook.

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Step 2:

Import website leads

You can import website leads from any source (CRM, webhook, CSV), but this table uses a webhook to import them directly from the website form. To create your own webhook, copy the webhook URL from the first column and paste it back in your source. 

Once the webhook is established, the form leads will get added automatically and Clay will run the rest of the table, enriching contacts and their companies, validating their emails, qualifying them based on specified criteria, checking for blog posts and new hires, and more. 

Learn more about importing data via webhooks: The power of webhooks in Clay.

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Step 4:

Use Claygent to find custom website signals

This table uses Claygent, Clay’s AI research agent, to identify if our qualified prospects’ company websites have active blogs. You can keep this prompt untouched, or you can modify it to find different website signals, like if the company is PLG, if they have pricing tiers, if they have a sales demo, and literally anything you can imagine.

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Step 5:

Find recent hires and current job openings 

Next, find out whether or not the qualified lead works at a company with current job openings or recently hired roles relevant to your industry and product. 

First, customize the Find Contacts enrichment to pull in contacts from your lead’s company who were recently hired in departments that you sell to. For example, we’re looking for GTM, GTM engineering, and go-to-market job titles within the last three months so we can find companies with newly hired GTM teams. 

Next, customize the “Find Active Job Openings” column with your job criteria (job title, seniority, location, etc.). Together, you can find current hiring trends related to your problem area.

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