Prioritize Outreach with Buying Intent Signals via Lusha
Layer Lusha's contact and company signal actions into any Clay workflow to reprioritize account lists, give reps a timely reason to reach out, and trigger sequences based on real buying momentum — not just firmographic fit.
Most enrichment workflows treat every contact and account equally — but timing is everything in outbound. A perfectly enriched contact means little if there's no trigger to act on. The signal is often already there; it's just not being captured.
This Claybook solves that by layering Lusha's four signal actions into your existing Clay workflows. At the contact level, Find Person Signals detects promotions and company changes — two of the strongest indicators that a buyer's priorities have shifted. At the company level, Find Company News surfaces funding rounds, acquisitions, and leadership changes, while Find Company Headcount Growth and Find Company Jobs Growth track hiring momentum by department over time. Together, they give you the context to reprioritize lists, score accounts dynamically, and trigger personalized outreach at exactly the right moment.
HOW IT WORKS:
- Bring in your contact or account list from any Clay people or company source — a CRM export, a lookalike result, a Find People search, or any existing Clay table you want to reprioritize.
- Run Find Person Signals at the contact level to detect promotions and company changes for each contact, and use the results as run conditions to filter or trigger downstream steps.
- Run Find Company News Signal to surface funding rounds, acquisitions, and leadership changes at the account level — with article highlights, titles, event dates, and source URLs you can feed directly into AI columns for personalization.
- Run Find Company Jobs Growth Signal to track hiring surges by department, capturing historical averages, change rates, and new job postings from the last month to identify accounts in active growth mode.
- Run Find Company Website Traffic Signal to monitor web traffic trends at the account level.
- Score and reprioritize your list using a Formula or AI column that weighs signal recency and strength — then route high-signal accounts and contacts to your sequencer or rep queue for timely, context-rich outreach.
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