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Add Signals to a Segment
By the end of this lesson, you'll be able to add a signal to any segment and use AI to pick the topics worth watching. Signals are a big part of why the framework says Target instead of Find: once you know which signals matter from the people and companies on your list, you can get very specific about relevance and personalization.
📡 Adding a Signal
Signals start from your audiences. Open the Signals menu on a people or companies audience and click Add signal.
The signals on offer depend on the object.
You can add any of these to any segment of your audience.
🎯 Configuring Topic Intent
Person topic intent is a favorite: it tells you when someone is researching a topic relevant to your category.
- Add Person topic intent. You'll see the approximate cost estimated up front. Run it on a segment, not your whole audience.
- Add topics and categories. There are so many topics that it's often better to let Clay generate them for you.
- Generate with AI. Clay uses what it knows about your business (your AI context, covered in the next lesson) to suggest topics. For Clay itself, that meant topics like data enrichment, account scoring, automation, and GTM engineering workflows.
- Add categories. Create a category, say Sales, and AI automatically pulls in the matching sales topics.
Categories save you from picking topics one at a time. You set intent at the category level, and Clay fills in the topics underneath.
🚀 What's Next
You can now add company and people signals to a segment and set up topic intent with AI-generated topics and categories.
Next, we'll set up the AI context that made those suggestions possible.
