Automated Outbound
Demonstrate your proficiency in building end-to-end automated outbound prospecting systems. Show off your ability to identify target prospects using Clay's search capabilities, enrich leads with personalized data points, craft dynamic outreach sequences, then automatically sync campaigns with your CRM and email tools for seamless execution.
This rubric is designed to evaluate Clay table submissions for the Automated Outbound certification. It provides a structured framework for assessing the quality, effectiveness, and implementation of best practices in Clay tables used for outbound campaigns.
Use it as a guide for the workbook you’re submitting!
How to earn a certification
Build a Clay table
To earn a certification, you must submit a Clay table you’ve built that fits any of the certification categories.
80%
Passing score for each certification is ~80%, in addition to having met the critical factors for each certification.
1 week (often less)
Clay will take up to 1 week (often less) to evaluate your table according to the corresponding rubric and criteria for that certification, and will update you on the status of your certification.
Your path to Certification starts with the course
Automated Outbound
Learn how to build fully automated, 1:1 outbound campaigns using AI in Clay