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Automated Outbound

Learn how to build fully automated, 1:1 outbound campaigns using AI in Clay

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Intro to Personalized Outreach at Scale
1
Intro to Personalized Outreach at Scale
Enrich Companies (Waterfalls)
2
Enrich Companies (Waterfalls)
Enrich People (Waterfalls)
3
Enrich People (Waterfalls)
AI Formulas + Conditional Runs
4
AI Formulas + Conditional Runs
Data Cleaning + Normalization
5
Data Cleaning + Normalization
Claygent: AI Web Scraper
6
Claygent: AI Web Scraper
11 AI Prompts to Automate Prospect Research with Claygent
7
11 AI Prompts to Automate Prospect Research with Claygent
Intro to AI Snippets (Copywriting)
8
Intro to AI Snippets (Copywriting)
We Made 24 Prompts So You Don’t Have To
9
We Made 24 Prompts So You Don’t Have To
Push Data To Your Email Sequencer
10
Push Data To Your Email Sequencer
Personalized Direct Email Campaigns Step-By-Step Walkthrough with SmartLead
11
Personalized Direct Email Campaigns Step-By-Step Walkthrough with SmartLead
Automated Omnichannel with La Growth Machine
12
Automated Omnichannel with La Growth Machine
Deep Dive: SendSpark AI Video Generation
13
Deep Dive: SendSpark AI Video Generation
Deep Dive: Tavus AI Video Generation
14
Deep Dive: Tavus AI Video Generation
Deep Dive: HeyReach Integration
15
Deep Dive: HeyReach Integration
Deep Dive: Clay Sequencer
16
Deep Dive: Clay Sequencer

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Deep Dive: SendSpark AI Video Generation
About this lesson
00:00

📹 Harnessing Sendspark and Clay for Personalized Video Outreach

Welcome to our deep dive on Sendspark for Video outreach! Video outreach is quickly becoming a cornerstone of effective digital communication, especially in sales and customer engagement. In this guide, we'll dive into using Sendspark's video integration with Clay, a powerful tool to not just reach out to customers but resonate with them on a personal level. Let’s unveil the process of leveraging these innovative platforms to create natural and engaging videos that can boost your outreach efforts.

🔌 Setting Up Your Sendspark Integration

To blast off with your video campaign, you'll need to connect your Sendspark account with Clay.

Connecting Sendspark to Clay:

  • Head to Sendspark and pick up your API credentials, because we're going on a coding treasure hunt. Don't forget to create a new key if you haven’t yet! 
  • Copy your shiny new 'secret key' and API key.
  • Head back to Clay, and paste them into your account connection to connect!

Accessing API Credentials in Sendspark
Opening the vault of API keys in Sendspark.

📹 Crafting Your Personalized Videos

With the groundwork laid, it's time for the exciting part—making those personalized videos!

It’s really quite simple from here:

  • Ensure all fields are populated for optimal personalization—name, email, company, background URL. It's the DNA of your message!
  • Hit 'Run' and watch as your messages are transformed into video stars 
  • Be patient as the videos cook up; good things take time.
  • Once your videos are ready, you'll get a “success message” in each of the rows! 
  • Extract the jewel of this process—the direct video link.
Filling in personal details
Customizing your video to each prospect

💪🏽 Reveling in Your Video Victory

You've reached the summit, the peak, the climax—the videos are ready!

To Preview Your Personalized Videos:

  • Open the link to your video and experience the thrill of seeing your words turned into a visual reality.
  • Share your personalized videos with your prospects, celebrate your success, and make sure to track the stellar impact they have on your outreach.
A personalized video ready to be shared
The grand reveal of a personalized video.

And that's a wrap! You're now armed and ready to launch personalized video outreach campaigns that will make your audience feel as if you’re reaching out to them from among the stars. Onwards and upwards!

Remember: Personalization is key to connecting with your audience. Happy video making, and may your messages always land amongst the stars! 🚀

Next up
Automated Outbound

Deep Dive: Tavus AI Video Generation

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Automated Outbound

Demonstrate your proficiency in building end-to-end automated outbound prospecting systems. Show off your ability to identify target prospects using Clay's search capabilities, enrich leads with personalized data points, craft dynamic outreach sequences, then automatically sync campaigns with your CRM and email tools for seamless execution.

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