Learn and master Clay with Clay university

When I worked as an SDR, I remember spending hours personalizing messages to ICP contacts. With Clay in ChatGPT, you can do this almost automatically 🙂

🛠️ What You'll Need

To draft personalized outreach emails, you'll need to complete three steps:

1. Set up your business context in Clay
2. Enrich for the contact email first
3. Then you'll draft the email

‍

Let's walk through each step.

📋 Step 1: Confirm Your Business Context

First, let's confirm our business context.

You'll go to your workspace, then go to Settings. Next, click the My business context tab.

We recommend you generate based off your domain name and then edit from there. This gives Clay the foundation it needs to understand your company and personalize outreach accordingly.

🔍 Step 2: Find a Contact and Enrich Their Email

Next, let's find a contact and enrich their email.

Here's how simple it is:

‍@Clay find Rippling's CFO and get their email


Clay will automatically locate the contact and enrich their email address for you.

✍️ Step 3: Draft Your Email

Finally, let's draft our email.

Use a prompt like this:

‍@Clay write a personalized email to the CFO regarding how we can help with their recent product launch (keep it under 120 words)


Clay will generate a personalized email based on your business context, the contact's role, and the specific trigger you mentioned (in this case, their recent product launch).

🎯 Wrapping Up

That's it on drafting outreach emails with Clay in ChatGPT.

What used to take hours of manual research and writing can now be done in minutes with just a few simple commands. Clay handles the heavy lifting of finding contacts, enriching their information, and drafting personalized messages that actually resonate.

Next, let's look at what a typical SDR workflow might look like with Clay in ChatGPT.