Automated Inbound
Showcase your proficiency in building automated inbound lead capture and qualification systems. Demonstrate your ability to capture leads across sources, enrich them with contact and company data, score and route prospects through automated workflows, then seamlessly integrate qualified leads into your CRM and outreach workflows.
This rubric is designed to evaluate Clay table submissions for the Automated Inbound certification. It provides a structured framework for assessing the quality, effectiveness, and implementation of best practices in Clay tables used for inbound campaigns.
Use it as a guide for the workbook you’re submitting!
How to earn a certification
Build a Clay table
To earn a certification, you must submit a Clay table you’ve built that fits any of the certification categories.
80%
Passing score for each certification is ~80%, in addition to having met the critical factors for each certification.
1 week (often less)
Clay will take up to 1 week (often less) to evaluate your table according to the corresponding rubric and criteria for that certification, and will update you on the status of your certification.
Your path to Certification starts with the course
Automated Inbound
Learn how to automatically enrich, score, and follow-up with inbound leads with Clay's inbound automation engine for lightning-fast speed-to-lead.