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How to Use HG Insights in Clay

Diving deep into one of the most powerful enrichment providers in Clay's arsenal: HG Insights.

Progress

What is HG Insights
0
What is HG Insights
HG Insights in Action
1
HG Insights in Action
Building Company Lists Based on Tech Stack
2
Building Company Lists Based on Tech Stack
Mapping Company Relationships and Ownership
3
Mapping Company Relationships and Ownership
Better Territory Management with Company Data
4
Better Territory Management with Company Data
Forecasting with Parent Company Data
6
Forecasting with Parent Company Data
Personalizing Outreach with Tech Stack Data
7
Personalizing Outreach with Tech Stack Data
Wrapping Up with HG Insights
8
Wrapping Up with HG Insights

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Wrapping Up with HG Insights
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About this lesson
00:00

Let’s recap what we covered in deep dive on HG Insights.

We started with showing how most GTM teams operate on assumptions and incomplete data.

That means guessing at technology stacks.

Treating domains as separate companies.

Or running spray-and-pray campaigns.

With HG Insights, you can see a company's actual CRM implementation, adoption timeline, and annual spend instead of making assumptions. You'll see how related companies like Microsoft and LinkedIn work together, helping you target the right people with messages that actually matter to them.

💪 Three Competitive Advantages

This creates three competitive advantages:

First, superior targeting. You’ll know exactly who to target and why they'll care about your solution.

Second, better timing. Use contract and spend intelligence to time your outreach when companies are in buying mode.

Third, strategic multi-threading. Map your outreach to decision-making hierarchies based on organizational structure.

🌟 The Transformative Impact

Combining technology intelligence with organizational hierarchy data changes your competitive position. You'll close deals faster and target more precisely (with deeper understanding of prospects).

You have all the tools.

We're excited to see what you build with them.

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How to Use HG Insights in Clay

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