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Use Case: Signal Detection & Lead Qualification
Beyond enrichment and copywriting, Functions excel at identifying and acting on buying signals.
Teams build Functions for job change detection, job anniversaries, headcount growth, hiring location monitoring, and ICP qualification. Some run large fleets of signal agents as Functions.
Functions ensure consistency. When SDR and marketing teams use different detection methods, they get different results for the same contacts. A Function standardizes detection logic across your organization.
📋 The Use Case: Job Change Detection
Click here to create this function using a template.
This Function answers: is this person still working at the target company—at scale?
🔢 The Inputs
The Function requires a contact's full name, first name, last name, and account name (the target company you're checking their relationship with).
🔍 Step One: Find the LinkedIn Profile
The Function uses Claygent AI to search for the person's LinkedIn URL based on their name and company. The LinkedIn profile serves as the source of truth for current employment.
📊 Step Two: Enrich LinkedIn Data
We pull complete profile information from that LinkedIn URL: job history, current position, and education.
🧠 Step Three: Analyze Employment Status
An AI step with web research capabilities analyzes the enriched data and determines:
- Are they still employed at the target company?
- What's their current job title?
- What's their current company?
- If they left, when did they leave?
- What's their current relationship to the target company?
The relationship context matters—someone might have joined a partner organization or moved to a subsidiary, helping your team decide how to handle the contact.
🌊 Step Four: Backup Waterfalls
Backup waterfalls activate when the LinkedIn lookup fails:
Domain Waterfall tries three methods to find the company's website: Claygent, HG Insights, Google.
Work Email Waterfall runs eleven providers: LeadMagic, Findymail, Prospeo, Dropcontact, Hunter, Datagma, Wiza, PDL, Enrow, FullEnrich, BetterContact. If one finds the email, we work backwards to the LinkedIn profile.
LinkedIn Profile Waterfall tries twelve methods to find a LinkedIn URL from the email: LiveData, PDL, Clay enrichment, Reverse Contact, and more.
These waterfalls provide high coverage across thousands of contacts.
↩️ Step Five: Send Results Back
The Function packages all findings and writes them back to the original table.
Add one column, pass in a name and company, and receive a full employment status check with backup enrichment built in. Your team gets the answer without needing to understand the underlying waterfalls.
🚀 What's Next
We've covered three Function categories: Enrichment Functions that pull data in, a copywriting Function that takes action on data, and a signal detection Function that identifies triggers across your contact list.
In the next lesson, we'll wrap up the course and tie everything together.
