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RSS feed integration

RSS feed integration

Real-time content updates delivery via RSS.

Overview

RSS Feed Overview

An RSS feed is a standardized web format that delivers automatic updates from websites, like blogs or news, to a user’s feed reader. The RSS Feed source allows you to pull the feed from a URLs into a Clay table in the form of rows.

Action Import RSS feed into Clay as a source

Step 1: Add RSS Feed as a source

In a workbook, click + Add at the bottom. Search for RSS and select from the results.

Step 2: Enter the Feed URL

This will import the feed’s items into individual rows.

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Getting started with Sequencer

Sequencer runs cold email campaigns at scale from your Audiences data, handling sending infrastructure, copy, and deliverability in one place.

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Connect your own email accounts

Connect email accounts you already own — Google Workspace, Microsoft 365, or any mailbox that supports SMTP — and use them as sending accounts for your campaigns.

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Email warmup

What email warmup does, how it differs on purchased and self-connected accounts, and why you'll see unfamiliar emails while it runs.

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Get leads ready to sequence

Everything a lead needs before a campaign can enroll it — a People segment in Audiences, an email address, and the enrichment your sequence draws on.

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Build your sequence

Write, personalize, and pressure-test the emails your campaign sends — before a single one goes out.

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A/B test your sequence copy

Run two versions of your campaign copy against each other, then send the rest of your leads to whichever one performs better.

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Launch and manage a campaign

Set a campaign's schedule and credit budget, launch it, and manage sending as leads move through the sequence.

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