Vibe.co in Clay

Sync contact audiences from Clay to Vibe.co to run connected TV ads on streaming services. It's the one Clay Ads destination that reaches people on a television rather than a screen they're working on.

What you can do:

• Run streaming TV campaigns against a named list from your CRM rather than a broad demographic
• Add a brand-awareness touchpoint alongside your search and social campaigns
• Create exclusion lists to suppress customers and open opportunities
• Keep audiences current automatically as your underlying data changes

Before you connect

• An active Vibe.co account with advertising access
• Admin or advertiser permissions on the advertiser you want to sync to
• Budget appropriate for connected TV, which typically carries higher minimums than digital channels

Connecting Vibe.co to Clay

1. Go to Ads in Clay and start a sync with Create ad sync.
2. Choose Vibe.co as a destination and authenticate with your Vibe.co account.
3. Pick the advertiser you're syncing to from Select account.

How Vibe.co matches your contacts

Clay can send email and phone only. Name, company, and location fields aren't supported, which makes this the second-narrowest destination after Bing Ads.

Because the match surface is so narrow, identifier quality carries almost all the weight. People set up streaming services with personal accounts, so hashed personal emails from Enhanced matching matter here for the same reason they do on Meta Ads. Phone numbers are the only other lever.

Vibe.co supports contact-level targeting only — there's no account-based option.

Managing your audiences

Synced audiences appear under custom audiences in your Vibe.co dashboard settings, where you attach them to campaigns.

FAQs

How is this different from buying TV advertising the normal way?

Traditional TV is bought against programme demographics — a slot during a given show. Vibe.co lets you target the specific contacts in your audience instead, so the same list you use for search and social can drive a TV campaign. That's the reason to run it from Clay rather than separately.

Should I expect the same match rates as LinkedIn or Meta?

Expect a lower share of your list to resolve here than on the major social platforms, and it's worth planning your budget around that from the start. What you get in return is placement quality — a full-screen, non-skippable impression rather than a feed unit.

How do I measure whether it worked?

Measurement works differently here than on click-based channels: Vibe.co reports impressions and reach, so there's no click to attribute against. Practical approaches are running it timed alongside digital campaigns and watching for lift in those channels, or using distinct landing paths for TV creative.

Related

• Clay Ads
• Clay Ads compliance best practices