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Turn website visitors into warm outbound using Clay and Lemlist

Turn website visitors into warm outbound using Clay and Lemlist

Send de-anonymized website visitors to Clay to enrich, qualify, and automate warm outbound

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Before you begin

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Cold outreach can feel daunting: low open rates, low response rates, and even worse meeting rates. 

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Good news: By combining RB2B, Clay, and Lemlist, you can transform your cold emails into warm, engaging messages that resonate with your prospects and book meetings. 

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In this Claybook, you'll learn how to: 

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  • Send de-anonymized website visitor data to Clay automatically 
  • Enrich those visitors (and their company) in Clay 
  • Use ChatGPT to qualify ICP-fit prospects automatically 
  • Send qualified prospects to Lemlist campaigns
Information
Follow the step by steps here in Clay
Download the free template
1

First, copy this template in Clay.

If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.

The interactive demos on the right will walk you through each step of this Claybook. 

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Step 2:

Integrate RB2B with Clay using a webhook

RB2B natively integrates with Clay, making it easy to send de-anonymized website visitor profiles to Clay using a webhook.

Once RB2B reveals visitors on your website, the webhook will send their information to Clay automatically. 

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Step 3:

Customize ChatGPT prompts

Use ChatGPT to qualify prospects by job title, company industry, and personalize an outbound email snippet.

Then, customize the qualifying criteria and messaging prompt to fit your business needs.

If a prospect matches both your title and industry criteria, ChatGPT outputs “true” in a “campaign qualified” column and sends them to Lemlist.

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Step 4:

Connect your Lemlist account (or other email sender) 

Next, push qualified prospects to Lemlist or a different email sequencer, like Outreach or SmartLead. 

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Step 5:

Automate warm outbound sequences

RB2B will automatically push website visitors to Clay, and Clay will automatically push qualified prospects to Lemlist (or your preferred email platform) where you can send a personalized, conversational outbound sequence.

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