Signals: Track Reddit brand or competitor mentions and sentiment
Find conversations on Reddit, understand how people feel about your brand or competitors, and use those signals to personalize outreach or flag risks
Before we begin
Reddit is where honest feedback lives, and where buying signals hide.
Good news: Now you can use Clay to monitor brand mentions on Reddit.
This Claybook helps you find real conversations about your brand (or your competitors) on Reddit, then uses Claygent, Clay’s AI research agent, to classify the sentiment of each mention. From frustrated customers and raving fans to competitive callouts and feature requests, these signals can help you identify warm leads, churn risks, or timely reasons to reach out.
Use it to spot deal-saving insights, spark outbound conversations, or arm your reps with context before they reach out.
How it works:
- Add a table to import brand mentions from Reddit
- Copy over the Claygent prompt to classify each mention’s sentiment
- Filter mentions by positive, negative, neutral, or mixed
- Use the results to prioritize accounts, trigger alerts, or customize outreach
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