Signals: Monitor company news to uncover urgent buyer needs
Track news mentions to surface accounts in crisis, find the right contacts, and reach out with perfect timing
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Buyers don't always raise their hand. But they do make the news.
This Claybook helps you spot urgent intent signals—like data breaches, new product launches, fundraising, and leadership changes—before your competitors do so you can reach out with context, timing, and a reason to talk.
Find companies in the news, qualify the story with AI, identify the right contacts, and send personalized outreach while the pain is fresh. No scraping, no digging, no waiting.
How it works:
- Add company domains you want to monitor
- Pull in fresh news mentions using Clay’s “News & Fundraising” signals
- Use Claygent to filter mentions for specific topics (e.g. breaches)
- Find high-fit contacts (e.g. Heads of Security, IT, RevOps)
- Auto-draft personalized messages that reference the news
- Push to Slack, CRM, or your sequencer of choice
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