How Clay uses Clay to find influencers for their creator program
How we save hours every month researching, qualifying, and contacting influencer partners.
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Before we begin
This is the exact Claybook we use internally to qualify potential influencers and draft invite emails introducing our creator program.
Before we built this table, it used to take us 15-20 minutes to find and qualify potential influencers and draft an outreach message to those we liked. Now it only takes 1-2 minutes.
Here’s what you can do with this Claybook:
- Check to see if potential partners meet your minimum follower threshold
- Verify if they work in your industry
- Flag any potential influencers who work at your competitors
- Analyze recent LinkedIn activity to see if they mention specific keywords related to your industry
- Draft an outreach email introducing your influencer program for all qualified influencers
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