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Find, qualify, and enrich people who liked LinkedIn posts that mention your company

Find, qualify, and enrich people who liked LinkedIn posts that mention your company

Use Clay’s native integration with LinkedIn Community API to import posts and reactors to those posts directly into Clay for further enrichment.

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Before you begin

Using Clay’s native integration with LinkedIn’s Community API, now you can import LInkedIn posts from anyone who shares or mentions your company page on LInkedIn. 

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Even better: Not only do you get the actual posts, their URLs, and the profile URLs of the people who mentioned you, but you can also import that profile URLs of the people who liked or commented on the posts (aka “reactors”). 

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From there, the skies are the limit. You can further enrich those “reactors” with LinkedIn profile details. You can use a waterfall to find their work emails. You can qualify them before going outbound. Or you can use AI to draft a personalized message. 

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How it works: 

  • Import LinkedIn posts that mention your business
  • Use Claygent (AI web agent) to check for a brand comparison in a post
  • Enrich posts with number of reactions and comments
  • Find the profile URLs of the people who engaged with these posts
  • Customize: further enrich engagers, qualify them, and/or cold message them

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Information
Follow the step by steps here in Clay
Download the free template
1

First, copy the exact Clay table we use to run this Claybook here. 

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If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.

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The interactive demos on the right will guide you through each step of this Claybook.

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2
Step 2:

Import mentions from LinkedIn

Next, we’re going to import LinkedIn posts that mention your company by connecting your LinkedIn company account to Clay using the LInkedIN community API native integration. 

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NOTE: You must be the admin of the page for this to work. Otherwise you will get a “forbidden” notification after the source fails to run.

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3
Step 3:

Customize Claygent AI prompt (optional)

In this example, we’re using Claygent, Clay’s AI research agent, to help us understand if the post that mentioned us also mentioned a competitor. You can customize this step or remove it entirely.

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4
Step 4: 

Write post reactors to other table for further enrichment

Good news: You don’t need to set up the columns that import post metadata (likes and comments) and profile URLs of people who engaged with the post. The template is already set up to do this. 

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The only thing you need to do is get those reactors into their own table where you can further enrich them. To do that, you’re going to customize the write to table column.

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Step 5:

Customize the rest

Now that you have LinkedIn posts that mention your company as well as the profile URLs of the people who engaged with those posts, you can enrich, qualify, message, or outbound however you’d like. 

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For example, now that we have profile URLs of reactors, next we qualify them, then we look to see if they already exist in our CRM, then we add work emails to them, then we automate outbound messaging using AI—all in Clay.

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