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Find, qualify, and contact influencers from YouTube, Instagram, or TikTok

Find, qualify, and contact influencers from YouTube, Instagram, or TikTok

Use Clay’s native integration with MoDash and Twain to find and enrich influencers and create personalized outbound email campaigns

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Before we begin

Influencer marketing is one of the most effective ways to reach new audiences, but finding the right influencers, qualifying them, and reaching out at scale can be a challenge. This Claybook will walk you through a streamlined process using Clay, MoDash, and Twain to automate influencer discovery, enrichment, and outreach, saving you hours of manual work.

What is MoDash?

MoDash.io is a powerful influencer discovery and analytics platform that helps brands and marketers find the right influencers across YouTube, Instagram, and TikTok. With advanced filtering options such as audience demographics, engagement metrics, and credibility scores, MoDash makes it easy to identify influencers who align with your brand’s goals. It also provides enriched influencer data, including contact details and audience insights. 

How it works: 

  • Find influencers that match your criteria (e.g., platform, audience size, interests)
  • Enrich influencer data with contact details and audience insights
  • Filter and qualify influencers based on engagement and authenticity
  • Automate outbound email sequences using Twain’s AI-powered messaging

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By the end, you’ll have a fully automated workflow to find, qualify, and contact influencers so you can focus on building relationships instead of manually researching profiles.

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Information
Follow the step by steps here in Clay
Download the free template
1

First, copy this template in Clay. 

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If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.

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The interactive demos on the right will walk you through each step of this Claybook.

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2
Step 2:

Find and import influencers from MoDash 

Next, import influencers using the MoDash native integration in column one. To do this, customize your search criteria from the list of available options, including:  

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  • Social platform (TikTok, Instagram, YouTube) 
  • Bio key phrases
  • Mentions
  • Lookalike of a specific influencer 
  • Min. followers
  • Max. followers
  • Language
  • Brands
  • Audience location
  • Audience age
  • Advanced filters (e.g. credibility score, growth rate)

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3
Step 3:

Enrich influencers with emails and more

Next, using the MoDash enrichment integration, enrich your newly imported influencers now. To do this, open the enrichment column and map the Profile URL column to the “Username / Profile Url / User ID” field. Then save and run. 

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Enriched data includes:

  • Email addresses
  • Bio
  • City/State
  • Gender
  • States
  • User ID
  • Audience age group
  • LIkes/comments/hashtags
  • Post count
  • Recent posts
  • Sponsored posts
  • And more

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4
Step 4:

Adjust influencer qualification criteria 

Drawing from our enriched data, this table qualifies influencers for outbound email campaigns based on audience age group, influencer audience interests, and real audience weight (percentage of audience who are not bots). But you can customize your qualifying criteria to include any combination of datapoints from the table.

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5
Step 5:

Customize outbound messaging AI prompt

Using Clay’s native integration with Twain, an AI outbound messaging tool that specializes in outbound sequences, this Claybook uses the influencers most recent posts (along with some other enriched data) to write a two-email outbound sequence with unique messaging for every influencer. Customize the Twain inputs and prompts to fit your business and needs.

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