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How ExitFive uses Clay to enrich newsletter subscribers and sell more sponsorships

How ExitFive uses Clay to enrich newsletter subscribers and sell more sponsorships

Use Clay to enrich newsletter subscribers with contact and company information—and make your ad space irresistible to the right sponsors.

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Before we begin

How does ExitFive charge top dollar for sponsorship placements in their newsletter?

By ensuring sponsors know exactly who they’re reaching. 

Enter: Clay. 

We helped ExitFive build a custom table that enriches subscribers with information their sponsors kept asking for, like company emails, company name, job titles, employee count, industry, revenue, and more. 

Now you can use this Claybook to do the same. 

Here’s how it works: 

  • Clay imports subscribers from Hubspot (or another CRM or email service provider) 
  • Subscribers automatically get categorized into one of four groups: name and email, no name with email, name with no email, and no name with generic email (e.g. gmail) 
  • Depending on the group, Clay will enrich contacts with their missing email or name 
  • Clay will enrich subscribers with LinkedIn profile details (location, industry, employee count, etc.) 
  • Claygent will find annual revenue without spending credits
  • Enriched subscribers will get sent back to Hubspot
Information
Follow the step by steps here in Clay
Download the free template
2
Step 2:

Import contacts from Hubspot and map cells 

Next, connect your account and subscriber list to the table. The table will import subscribers automatically over time. Then map Hubspot fields to the first four cells in the column:

  • Firstname
  • Lastname
  • Createdate
  • Email

Note: If you don’t have a Hubspot account, replace this column with your CRM or email service provider (ESP) so you can import subscribers. 

3
Step 3:

Create or update contact back in Hubspot

Last, connect your Hubspot account to the last column (create or update contact) so you can send enriched data back to your list.  If you’re using a different CRM or ESP, add it here instead.

Then sit back as Clay automatically enriches subscribers as you get them. 

3
Step 3:

Create or update contact back in Hubspot

Last, connect your Hubspot account to the last column (create or update contact) so you can send enriched data back to your list.  If you’re using a different CRM or ESP, add it here instead.

Then sit back as Clay automatically enriches subscribers as you get them. 

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