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Signals: Capture social listening signals across LinkedIn, X, Reddit, and YouTube

Signals: Capture social listening signals across LinkedIn, X, Reddit, and YouTube

How to automate social signals like brand, competitor, and keyword mentions natively in Clay

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Buyers talk before they buy. But are you listening?

This Claybook will help you automate social listening across LinkedIn, X, Reddit, and YouTube to surface warm leads who are already engaging with your brand, competitors, or key industry keywords. Instead of guessing who to target, you’ll know who’s actively showing interest. 

Spot brand mentions, identify engaged users, enrich with profiles, and send outreach. Fully automated.

How it works:

  • Add your company and competitors to monitor brand mentions on LinkedIn
  • Use Trigify to capture people engaging with specific posts or keywords
  • Track engagement with relevant videos using YouTube search
  • Monitor X.com for brand and competitor mentions (plus user enrichment)
  • Pull Reddit mentions from select subs and enrich posts + comments
  • Customize filters and automate alerts, outreach, or routing to CRM/Slack

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Information
Follow the step by steps here in Clay
Download the free template
1

First, copy this template in Clay. 

If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.

The interactive demos on the right will walk you through each step of this Claybook.

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2
Step 2:

Add your company and competitors to the LinkedIn brand mention tables

Next, to monitor your company’s LinkedIn brand mentions as well as your competitors’, customize the first two tables to include your LInkedIn organization ID and your competitor’s URL.

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5
Step 5:

Customize X.com source to find company and competitor mentions

Import company and/or competitor mentions (and the people who do the mentioning) who mentioned specific keywords or X.com profile handles. Customize the search criteria to fit your business and industry. Once the table pulls in X mentions, it will automatically enrich people with X.com data like name, previous tweets, followers, and more. 

Next, to monitor X profiles and followers, add your (or your competitors) handles to the first column of both tables.

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