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Automate ABM landing pages in Webflow programmatically

Automate ABM landing pages in Webflow programmatically

How to use Clay to create or update personalized ABM landing pages in seconds

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Before you begin

If you’ve ever had to create personalized landing pages for dozens—even hundreds—of target accounts for outbound plays or account-based marketing campaigns, you know how tedious and time-consuming it can be to tailor every landing page to each account. 

Now, using the new Webflow integration, you can programmatically create personalized ABM landing pages in seconds. 

You can customize landing page colors to match your target account, embed your target accounts’ logos, or use AI to write tailored value propositions for each account—without doing anything but a little bit of setup. And that’s exactly what we’ll show you how to do in this Claybook

What you can do with this Claybook: 

  • Create new account-based landing pages with personalized copy and media—automatically
  • Update existing landing pages with new copy or media without needing to update each page manually—automatically
  • Scale dozens or hundreds of ABM landing pages in literal minutes

Watch the full guided demo below, or skip ahead for a step-by-step breakdown

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Information
Follow the step by steps here in Clay
Download the free template
1

First, copy this template in Clay.

If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.

The interactive demos on the right will walk you through each step of this Claybook. 

4
Step 4:

Check for an existing page

There’s two Webflow integrations in this table: one that creates a new landing page and one that updates an existing landing page. But we don’t need both of them to run, so we use conditional logic to run only the action that’s necessary. For example, if a landing page already exists for a company, we update it. If it doesn’t, we create a new one. 

To check whether or not a page already exists so we can run either column based on the above conditions, set up the "Get Collection Item" native integration with Webflow.

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6
Step 6

Run the table

Last, run the table. Just input the name of a company in the first column, and let Clay work it's magic.

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