Using Clay in Claude

The Clay connector in Claude lets you find people, enrich contacts, and draft personalized outreach—all within a conversation. Clay pulls data from over 150 providers and AI-powered research agents directly into Claude, so you can move from research to action in seconds.

Getting started

1. Go to the Claude Connectors page to connect Clay to your account.
   • If you have an existing Clay account, you'll connect immediately. If you're new to Clay, an account will be created for you during setup.
   • You'll receive 500 free Clay credits when you connect for the first time.
2. In any Claude conversation, ask Claude to find people or companies—the Clay connector will activate automatically.
3. Ask Claude to find people, research accounts, or enrich contacts using natural language. For example:
   • "Find VP- and Director-level RevOps leaders at [Company] who started in the last 9 months."
   • "What are [Company]'s top go-to-market priorities this year?"
4. Clay will pull the available data and present it in an interactive view where you can:
   • View results as a table
   • Add filters (e.g., only people in the US or people who have been there for less than 6 months)
   • Enrich contacts with additional data points (email address, work history summary, thought leadership)
   • Draft personalized emails based on the research
5. At any time, you can open your results directly in Clay at app.clay.com to access more powerful enrichment and workflow capabilities.

Use cases for Clay in Claude

Find and enrich people at target accounts

Once you've researched an account, Clay helps you find the right people to reach out to. Search by job title, seniority, location, or other criteria, and Clay will enrich each contact with verified emails, phone numbers, work history, and LinkedIn profiles.

Example prompts:

• Find VP- and Director-level RevOps leaders at [Company] who started in the last 9 months.
• Find the contact information for [Company]'s Head of Partnerships.
• Who are the engineering leaders at [Company] and what are their emails?

Research any account

Use Clay to gather deep intelligence on target companies—tech stack, funding, hiring trends, website traffic, and more. Clay pulls from multiple data sources to give you a complete picture of any account.

Example prompts:

• What are [Company]'s top go-to-market priorities this year? Any recent executive changes or expansion signals?
• Show me recent public posts from sales or product leaders at [Company] that mention automation or AI adoption.
• What new markets has [Company] expanded into recently? How has headcount changed over the last year? What tools power their partner GTM motion?

Draft personalized outbound

After gathering context on companies and contacts, use Clay to draft personalized emails. Clay uses the research and enrichment data you've collected to create relevant, context-driven outreach that resonates with your prospects.

Example prompts:

• Write an email referencing [Company]'s recent product launches and their VP of Engineering's comments on developer productivity, under 130 words.
• Draft a personalized email to [Company]'s Head of Partnerships about their partnership priorities and key themes from their recent public posts.
• Create outreach for finance leaders at [Company] mentioning their recent executive changes and expansion signals.

Best practices

To get the best results when using Clay in Claude:

• Include the company domain (e.g., "rippling.com"), not just the company name
• Limit your search to one company at a time for more accurate results
• Be specific with criteria: job titles, locations, seniority, keywords
• If you aren't sure what job title you're looking for, try asking "who manages X at company"
• Avoid broad queries or general web searches

FAQ

What data sources does Clay use in Claude?

Clay in Claude pulls from a subset of its 150+ third-party data providers to give you comprehensive coverage across contact data, company intelligence, and web research.

What if I need data that isn't available?

If you need additional data points or more advanced workflows, access the full Clay platform at app.clay.com with your same account to unlock more powerful enrichment and workflow capabilities.

Can I search for companies?

Company search is not currently supported. However, you can research companies by asking Clay questions about target accounts—tech stack, funding, hiring trends, leadership changes, and more. Clay surfaces information that's otherwise hard to find: org charts, job changes, funding history, social context, and tech stack signals.

How many credits do I get?

All users receive 500 credits when connecting to Clay in Claude for the first time. If you reach your limit, you can continue searching for people without enrichments, or upgrade to a paid plan for full functionality.

Can the app be used for free?

All users receive 500 credits to test this feature. When you reach the credit limit, you can:

• Continue running people searches in Claude for free, but without enrichments like email.
• Continue building in your trial account directly in Clay, with full functionality and 2,000 more credits.
• Upgrade to a paid plan.

What data points can Clay enrich?

Clay can enrich your searches with verified contact information, company intelligence, and relevant context, including:

• Email addresses
• Work history and role changes
• Recent thought leadership and public posts
• Org charts and reporting structures
• Revenue and funding history
• Tech stack
• Website traffic
• Headcount growth and hiring signals
• Open jobs
• Leadership changes
• Market expansion signals

Do I need a paid Claude plan?

No.

Will this use credits from my account?

All users receive 500 bonus credits to test the app. After that, credits will be drawn from your paid plan.

How does pricing work?

Credit pricing matches standard Clay plans. Claude serves as an alternative interface for using your Clay credits. You'll receive 500 free credits when you connect Clay to Claude (whether you're signing up for the first time or connecting an existing account). After that, credits will be drawn from your Clay plan as you use enrichments and data sources.