TrustRadius is a buyer intelligence platform for business technology. They enable buyers to make confident decisions, through comprehensive product information, in-depth customer insights, and peer conversations.
With this integration, TrustRadius and Clay work together to help companies improve their sales and marketing by identifying businesses that show buying intent for their products.
Creating a table with TrustRadius
- In a workbook, click
+ Add at the bottom. - Search for
TrustRadius and select from the results.
Source Find Companies with Buying Intent
Build lists of companies based on their intent activities.
Inputs:
- Activity type label
- Activity date
- Main object vendor
- Main object category
- Account size
- Minimum annual revenue (USD)
- Maximum annual revenue (USD)
- Account sector
- Account industry
- Company limit
- Activities limit per company
- Maximum credit cost (current: 6K credits)
Note: Each intent activity per company costs 20 credits. To control your credit usage, set limits on activities per company, total companies, or maximum credit cost.
TrustRadius glossary
| Activity Type | Description |
| Comparison view | When a buyer views a product comparison page (can contain 1–3 products). |
| Features scorecard click | When a buyer clicks the “Features Scorecard” navigation. |
| Product details click | When a buyer clicks the “Product Details” navigation on a product listing. |
| Product overview click | When a buyer clicks the “Product Overview” navigation on a product listing. |
| Product paid CTA click | When a buyer clicks a paid CTA to visit the vendor’s website. |
| Product pricing click | When a buyer clicks the “Pricing” navigation on a product listing. |
| Product reviews click | When a buyer clicks the “Reviews” navigation on a product listing. |
| Security click | When a user clicks on a link to a Whistic security profile. |
| Service offering details click | When a buyer clicks the “Service Offering” navigation on a listing. |
| Category view | When a buyer views a category page. |
| Comparison click | When a buyer clicks the “Comparisons” navigation on a product listing. |
| Competitors view | When a buyer views the “Alternatives” (Competitors) page. |
| Product listing view | When a buyer views a product listing page. |
| Product pricing view | When a buyer views the “Pricing” page for a product. |
| Review view | When a buyer views a specific review page for a product. |
| Reviews and ratings view | When a buyer views the "Reviews and Ratings" page for a product. |
