TrustRadius integration

Identify businesses that show buying intent.

Overview

TrustRadius is a buyer intelligence platform for business technology. They enable buyers to make confident decisions, through comprehensive product information, in-depth customer insights, and peer conversations.

With this integration, TrustRadius and Clay work together to help companies improve their sales and marketing by identifying businesses that show buying intent for their products.

Creating a table with TrustRadius

In a workbook, click + Add at the bottom.
Search for TrustRadius and select from the results.

`Source` Find Companies with Buying Intent

Build lists of companies based on their intent activities.

Inputs:

Activity type label
Activity date
Main object vendor
Main object category
Account size
Minimum annual revenue (USD)
Maximum annual revenue (USD)
Account sector
Account industry
Company limit
Activities limit per company
Maximum credit cost (current: 6K credits)

Note: Each intent activity per company costs 20 credits. To control your credit usage, set limits on activities per company, total companies, or maximum credit cost.

TrustRadius glossary

Activity Type	Description
Comparison view	When a buyer views a product comparison page (can contain 1–3 products).
Features scorecard click	When a buyer clicks the “Features Scorecard” navigation.
Product details click	When a buyer clicks the “Product Details” navigation on a product listing.
Product overview click	When a buyer clicks the “Product Overview” navigation on a product listing.
Product paid CTA click	When a buyer clicks a paid CTA to visit the vendor’s website.
Product pricing click	When a buyer clicks the “Pricing” navigation on a product listing.
Product reviews click	When a buyer clicks the “Reviews” navigation on a product listing.
Security click	When a user clicks on a link to a Whistic security profile.
Service offering details click	When a buyer clicks the “Service Offering” navigation on a listing.
Category view	When a buyer views a category page.
Comparison click	When a buyer clicks the “Comparisons” navigation on a product listing.
Competitors view	When a buyer views the “Alternatives” (Competitors) page.
Product listing view	When a buyer views a product listing page.
Product pricing view	When a buyer views the “Pricing” page for a product.
Review view	When a buyer views a specific review page for a product.
Reviews and ratings view	When a buyer views the "Reviews and Ratings" page for a product.

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