Enrichments

Enrichments in Clay transform your data by pulling in additional information from various sources. Whether you need to verify email addresses, gather company details, or find social media profiles, Clay's enrichment tools enhance your data quickly and efficiently.

You can run enrichments individually, use pre-built templates, or create powerful recipes to automate complex workflows.

Running an enrichment

1. In a Clay table, click Add enrichment and search for an enrichment.
2. Under Integrations, select an option.
3. In the modal, select your account.
   • Clay provides API keys for certain enrichments, but you can save credits by using your own account—click + Add account to set it up.

Run settings

Run settings give you control over when and how your enrichments execute. Access these settings by clicking into any enrichment column.

Auto-update

When enabled, the enrichment will automatically re-run whenever its input values change. This keeps your data fresh without manual intervention.

• Toggle on to automatically update results when input data changes
• Toggle off to run the enrichment only when you manually trigger it

Only run if

Use conditional logic to control when an enrichment runs. The enrichment only executes if your specified conditions are met.

1. Enter a formula in the Only run if field.
2. The enrichment runs when the formula evaluates to true.
3. Click Use AI to generate conditional formulas automatically.

Delay run

Delay when an enrichment runs after its conditions are met. This is useful when you need to wait for external systems to process data before continuing your workflow.

Run immediately

• Runs the action as soon as run conditions are met.
• Default behavior for all enrichments.

Run after delay

• Waits a specified number of seconds before running (maximum 10 minutes).
• Delay starts after run conditions are met.
• Useful for syncing between external systems, like waiting for Salesforce to sync data to Outreach.

To configure a delay:

1. Select Run after delay.
2. Enter the number of seconds to wait (up to 600 seconds/10 minutes).
3. Use a formula to set different delays per row.

Troubleshooting

"Is there a way to make one enrichment (column) run only after another has finished?"

You can use a boolean formula to check if an enrichment has finished, then use that in a conditional formula to control when another enrichment runs. Learn more here.

"How can I tell how my credits are being used?"

You can track credit usage for your workspace in the credit usage dashboard. This shows detailed breakdowns of credit consumption by table, integration, and time period, helping you monitor and optimize your usage.