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Get warm intros to ICP fit companies and champions through your close contacts

Get warm intros to ICP fit companies and champions through your close contacts

Paste your close contact’s LinkedIn into Clay and find three champions at ICP-fit companies they used to work at.

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Before we begin

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Sometimes the easiest way to scale this quarter’s pipeline is to ask your personal network for warm introductions to ICP-fit companies. 

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But finding out which people in your network have relevant contacts could take days, even weeks. So we built this Claybook to automate it for you. 

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What you can do with this Claybook: 

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  • Find three people with relevant job titles and seniority level who work at one of your close contact’s last three previous companies
  • Use Claygent to qualify whether or not those companies fit your ICP
  • Share a list of names of people who your close contacts likely know so you can broker a warm intro
Information
Follow the step by steps here in Clay
Download the free template
1

First, copy this template in Clay.

If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.

The interactive demos on the right will walk you through each step of this Claybook. 

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Step 2: 

Use Claygent to check if companies fit your ICP

First, for each of the three past companies your close contact worked at, Claygent, Clay’s AI research agent, will check to see if they fit your ICP. Replace each of the three Claygent prompts with your ICP criteria. 

Second, using Clay’s native “Find contacts from company” enrichment, the table will return three people (names + job title) at each ICP-qualifying company (this enrichment won’t run if the company isn’t ICP-fit). To ensure it returns the right people, update all three with the job titles and seniority of your champions. 

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Step 3:

Paste LinkedIn profile URLs of your customers

Last, paste the LinkedIn profiles of your close contacts into the first column and let Clay work its magic. Once you find ICP fit companies and champions, reach out to your close contacts or customers for warm intros. 

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