Enrich inbound leads from form submissions and automate CRM updates
Cut the manual work. Clay turns form fills into fully enriched, CRM-ready leads with zero delay
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Before we begin
Not all form fills are worth a follow-up.
Good news: Clay helps you spot the ones that are.
This Claybook shows you how to instantly enrich every inbound lead, score them based on your ideal customer profile, check if they’re already in your CRM, and route them to the right rep. All in real time, without lifting a finger.
Whether you're capturing leads from Webflow, Typeform, or anywhere else, Clay turns raw submissions into sales-ready records.
How it works:
- Import leads from your form submission tool or website
- Identify if their email is a company or personal email
- Enrich each lead with company and LinkedIn data
- Score leads based on revenue, location, or custom logic
- Update CRM with enriched contact and account data
- Distribute leads round-robin to the right reps based on rules you set
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