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Create and automate personalized handwritten letters via direct mail

Create and automate personalized handwritten letters via direct mail

Use Clay to find ICP-fit prospects, enrich them with addresses, and craft personalized handwritten letters, then send that data to custom postcard campaigns in Scribeless.co

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Before we begin

Scribeless.co uses a proprietary AI algorithm to create realistic, handwritten letters to send through mail. In this Claybook, we’ll show you how to leverage Scribless’ custom variables to scale personalized, handwritten letters in seconds. 

Make business feel more personal, and stand out with snail mail. 

How it works: 

  • Import ICP-fit contacts using Clay’s Find People search
  • Enrich contacts with LinkedIn profiles, addresses, and company firmographics 
  • Use ChatGPT to draft personalized messages for each contact 
  • Turn personalized messages into handwritten letters in Scribble instantly 
Information
Follow the step by steps here in Clay
Download the free template
1

First, copy this template in Clay. 

If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.

The interactive demos on the right will walk you through each step of this Claybook. 

2
Step 2:

Create a Scribeless template and campaign 

Next, create a new postcard template and campaign in Scribeless. As part of your template, define the custom variables within the body of the letter that you’ll use to insert personalized messaging snippets from Clay. We recommend creating a “recurring campaign” in Scribeless if you want to automate this entire workflow moving forward. 

In the next step, we’ll use ChatGPT to craft message snippets tailored to each prospect, then send those to your Scribeless campaign template and campaign for automation.

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5
Step 5:

Import contacts via Find People

Last, import contacts who fit your specified criteria using Clay’s “Find people” search. Once imported, the table will automatically enrich contacts, write personalized messages, and send them to your Scribless campaign in bulk. 

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