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Capture screenshots of past home pages or pricing pages from Wayback Machine

Capture screenshots of past home pages or pricing pages from Wayback Machine

See the evolution of a company’s pricing, positioning, product, and messaging every six months for the last 2+ years using screen

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Before we begin

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Want to pull instant screenshots of old versions of home pages, product pages, pricing pages, or other website pages?

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This Claybook will find older versions of specific web pages on Archive.org’s Wayback Machine and return URLs and screenshots so you can analyze the evolution of a company’s or competitor’s messaging and positioning. 

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How it works:

  • Paste a URL of a home page, pricing page, or any other URL
  • Clay will find the archive.org (Wayback Machine) version for 6, 12, 18, and 24 months ago
  • Get URLs to archive.org pages and screenshots, instantly
  • Claygent, Clay’s AI web researcher, will analyze past pages and write a brief summary describing the evolution 
Information
Follow the step by steps here in Clay
Download the free template
1

First, copy this template in Clay. 

If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.

The interactive demos on the right will walk you through each step of this Claybook. 

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Step 2:

Paste a web page URL

Next, in the first column, paste a home page, pricing page, product page, or other page you want to analyze over the last two years. Clay will automatically find the Archive.org URL and take a screenshot. 

Note: There are 40-second time delays on screenshots to give Archive.org time to load. Run the Claygent summary column (last column) after all screenshots have been taken, otherwise it won’t have the data it needs to produce a summary. 

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Step 3:

Edit Claygent prompt (optional) 

Currently, Claygent will produce a summary of how a specific page has evolved over time, including changes in pricing, positioning, and messaging. If you want to customize what Claygent looks for, edit the prompt. 

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Step 4:

Edit timestamps (optional)

Last, if you want to look at the evolution of specific pages over a longer period of time, you can either edit the existing timestamps (which create Archive.org URLs) or add additional ones. 

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