Learn and master Clay with Clay university

By the end of this lesson you'll be able to describe a campaign in plain language and have Sculptor build the Workflow that enrolls people into it.

This is new, and there are still rough edges we're fixing. The prompt below is deliberately over-specified, and by the time you watch this, Sculptor will likely infer several of these parameters on its own.

✍️ The Prompt

Everything starts from one prompt in a new Workflow. We'll walk it line by line:

I have a list of emails in Audiences called "Safe-to-send list." I want to create a new campaign where I email this list from
sender account: <your sender account>, run an enrichment to upsert clay_location = NYC into their audience record, and then ask them
what their favorite coffee shop in clay_location is. Help me create this campaign using the enroll in campaign node.


• The segment is named explicitly. We start from a list of emails and call out the segment by name: the Safe-to-send list. These are fake contacts, so nothing here reaches a real person.
• The sender account is named up front. Sculptor will ask for a sender account later, so giving it in the prompt preempts the question.
• The enrichment is named. Here we upsert a new field, clay_location, and set it to NYC on the audience record. Yours might be enrich person, enrich company, or anything else.
• The campaign's ask references that field. We want to ask each person their favorite coffee shop in clay_location, which for everyone on this list resolves to NYC.
• The node is named. We specifically call out the Enroll in campaign node. This is one of the lines you probably won't need for long: Sculptor should work out that this is the right node on its own.

🧱 Create the Campaign First

To use Sculptor and a Workflow to drive a campaign, the campaign has to exist before you write the prompt.

Build the shell by hand:

1. Go to Campaigns and create a new campaign
2. Choose the workflow campaign type - you can't use people or tables here, you have to start from workflow
3. Rename it to something you'll recognize in the prompt, in this case NYC Coffee Campaign

A workflow campaign does not need a lead list, and that's what makes it different from every other campaign. Something else decides who goes in.

You only need it as a draft. Naming it now is what lets Sculptor know which campaign to reference as it builds the Workflow.

🤖 What Sculptor Built

Run the prompt and Sculptor starts building. It picks up that the campaign we named was still a draft with no sender and no email copy, and it sets the sender account we asked for.

It also asked two questions before it finished:

• How should people enter this campaign? As they join the list, or by manually firing for everyone already in the segment. We chose as they join.
• Who should draft the email copy? We asked Sculptor to draft it.

What comes out is a three-step Workflow:

Segment trigger: when a member is added to the Safe-to-send segment. → Set clay_location to NYC. → Enroll them into the campaign.

Sculptor can't activate a campaign. You're responsible for launching it. That's what keeps a prompt from firing live email at real prospects.

🔗 Launch the Campaign So the Node Can Find It

Look at the built Workflow and the enrollment step has no campaign picked yet. That isn't a mistake in the prompt. The enrollment setting only accepts a campaign that is live, and ours is still a draft.

So go back into the campaign. All the copy is already there, so click Launch. Return to Sculptor and the enrollment step now points at the right campaign.

That's the full order of operations: create the campaign as a draft, reference it by name in the prompt, then go back and launch it when you're ready.

📧 The Copy It Wrote

The campaign Sculptor created has a subject line of best coffee shop at NYC and a body that opens Quick one, what's your favorite coffee shop at NYC? I'm putting together a shortlist.

It dropped the variables in for you: clay_location, first name, and sender name, resolving in both the subject and the body.

✅ Test First

Once the campaign is live, Sculptor offers a choice: publish the email right away, or test with one person. Test with one person. Ours worked end to end.

Then you decide what to do with the Workflow itself:

• Publish it, and it triggers as people are added to the Safe-to-send list
• Hold it as a draft, and nothing fires

🚀 What's Next

You can now use Sculptor to create and schedule a campaign inside Workflows, and you know the order that makes it work: campaign first as a draft, referenced in the prompt, launched before the enrollment step can bind to it.

Get that order right and the rest is smooth, because you're following along with Sculptor's prompts. There are still rough edges here, so be as specific in your prompt as you can and experiment.