Twain integration

Twain V3 automates AI-personalized sales outreach with deep research and campaign templates, creating unique sequences for every lead by researching prospects and generating personalized messages, subject lines, and sources.

It supports email and professional profile outreach (inbound and outbound), using prospect data and company websites to boost engagement.

Enriching data with Twain V3

1. While in a Clay table, click Add enrichment and search for Twain V3.
2. Under Integrations, select one of the Twain V3 options.
   • If you haven't already connected your Twain V3, click + Add account and go through authentication.

Important: Unlike other integrations that allow you to use the "Clay provided" public key, Twain only supports private keys. You must sign up on twain.ai to get started.

Action Generate outreach with deep research

Automates the creation of AI-personalized sales outreach messages tailored to each prospect.

Inputs

Required:

• Campaign - The Twain campaign you want to use for generating sequences. Displays as a dropdown if using a private key, or text input field if using shared account.

Optional (Prospect Information):

• Prospect LinkedIn URL - Your prospect's LinkedIn profile URL. Alternatively, add your prospect's work email. One of the two is required. The results will be more granular if you use the LinkedIn profile URL.
• Prospect email address - Your prospect's work email address. Alternatively, add your prospect's LinkedIn profile URL. One of the two is required. The results will be more granular if you use the LinkedIn profile URL.
• Prospect name - The prospect's name.
• Prospect company domain - The prospect's company domain.
• Prospect extra info - Additional information you know about the prospect that's relevant to the sequence (e.g., "Has hired 5 people this year. Made a blog post about GTM engineering.").
• Prospect trigger / signal - Why are you reaching out to this specific prospect right now (e.g., "Posted a job ad on LinkedIn to hire GTM engineers for their team.").

Optional (Custom Variables):

Twain supports up to 10 custom variables that can be passed directly from Clay. These variables can be created on the fly - they don't need to pre-exist in Twain. This allows you to pass any unique data points you discover in Clay directly into your Twain campaigns.

For each custom variable (1-10):

• Custom Variable Name - The name of the custom variable.
• Custom Variable Value - The value of the custom variable.
• Custom Variable Description - Description of the custom variable.

Run settings

• Auto-update
• Only run if: The enrichment will only run if conditions are met. (Learn more about conditional formulas here!)