Outreach integration

Outreach is a sales engagement platform that helps sales teams automate and optimize their outreach campaigns.

With this integration, you can create and update prospects, look up existing prospect data, add prospects to sequences, and find mailbox IDs in Outreach directly from Clay.

Enriching data with Outreach

1. While in a Clay table, click Add enrichment and search for Outreach.
2. Under Integrations, select one of the Outreach options.
3. In the modal, you will be asked to Select Outreach account.
   • If you haven't already connected your Outreach account, click + Add account and go through authentication.

Action Update prospect

Use this action to update existing prospect records in Outreach.

• ID
• Email
• Basic information like name, company, title, etc. (Optional)
• Address information (Optional)
• Contact preferences (Optional)
• Social media & websites (Optional)
• Additional phone numbers (Optional)
• Campaign & source information like tags, campaign name, event name, etc. (Optional)
• Personal details like date of birth, gender, graduation date, etc. (Optional)

Action Create prospect

Use this action to create new prospect records in Outreach.

Inputs

• Email
• Basic information like name, company, title, etc. (Optional)
• Address information (Optional)
• Contact preferences (Optional)
• Social media & websites (Optional)
• Additional phone numbers (Optional)
• Campaign & source information like tags, campaign name, event name, etc. (Optional)
• Personal details like date of birth, gender, graduation date, etc. (Optional)

Sending emails with Create prospect

When using this action, you may want to send emails to your new prospects. You can do this by adding email templates to your table and sending them with custom field inputs.

Action Lookup prospect

Use this action to find and retrieve existing prospect data from Outreach.

Inputs

• Email (Optional)
• Prospect ID (Optional)
• Include Sequences (Optional)

Action Add to sequence

Use this action to add prospects to an Outreach sequence.

Note: Sequences must be "Active" in Outreach for a lead to be successfully added.

Inputs

• Prospect ID
• Sequence ID
• Mailbox ID

Action Lookup mailbox by email address

Find the mailbox ID for a given email address in Outreach.

Inputs

• Email address

Run settings

• Auto-update
• Only run if: The enrichment will only run if conditions are met. (Learn more about conditional formulas here!)