Modash integration

Modash provides real-time creator data and analytics across Instagram, TikTok, and YouTube. With this integration, you can discover influencers, analyze their audience and content performance, and gather contact information — all within Clay.

Creating a table with Modash

1. In a workbook, click + Add at the bottom.
2. Search for Modash and select from the results.
3. In the modal, you will be asked to Select Modash account.
   • If you haven't already connected your Modash account, click + Add account and go through authentication. Otherwise, use the Clay-provided key.

Source Find Instagram creators (keyword search)

Find Instagram creators by keyword.

Inputs

• Search query: Keyword or phrase (e.g., "vegan food NYC", "fitness coach").
• Number of results: How many creators to return.

Source Find Instagram creators (AI search)

Find Instagram creators using natural language descriptions of the content, aesthetic, or audience you're looking for.

Inputs

• Natural language query: Describe your ideal creator (e.g., "woman with curly hair lifting weights").
• Filters (Optional): Follower count range, location, gender, engagement rate, account type, language, has email, last posted within X days.
• Number of results: Max 1,500 per search.

Source Find TikTok creators (keyword search)

Find TikTok creators by keyword.

Inputs

• Search query: Keyword or phrase (e.g., "makeup tutorial", "coding tips").
• Number of results: How many creators to return.

Source Find TikTok creators (AI search)

Find TikTok creators using natural language descriptions.

Inputs

• Natural language query: Describe your ideal creator (max 1,024 characters or 64 words).
• Filters (Optional): Same as Instagram AI Search (minus content type, since TikTok is video-only).
• Number of results: Max 1,500 per search.

Enriching data with Modash

1. While in a Clay table, click Add enrichment and search for Modash.
2. Under Integrations, select one of the Modash options.
3. In the modal, you will be asked to Select Modash account.
   • If you have your own account, click + Add account and go through authentication. Otherwise, use the Clay-provided key.

Action Get Instagram user info

Enrich an Instagram profile with follower count, engagement rate, bio, recent posts, and audience demographics.

Inputs

• Instagram handle or profile URL: e.g., @username or https://instagram.com/username

Action Get Instagram user feed

Pull the most recent posts from an Instagram profile, including captions, likes, comments, and media URLs.

Inputs

• Instagram handle or profile URL

Action Get Instagram media info

Get detailed stats for a specific Instagram post or reel, including likes, comments, views, and engagement rate.

Inputs

• Instagram post URL or shortcode: e.g., https://www.instagram.com/p/ABC123/ or ABC123

Action Get Instagram media comments

Extract all comments from an Instagram post or reel.

Inputs

• Instagram post URL or shortcode

Action Get TikTok user info

Enrich a TikTok profile with follower count, video count, likes, bio, and audience demographics.

Inputs

• TikTok handle, profile URL, or user ID

Action Get TikTok media info

Get detailed stats for a specific TikTok video, including views, likes, comments, shares, and play duration.

Inputs

• TikTok video URL or video ID

Action Get TikTok comments

Extract all comments from a TikTok video.

Inputs

• TikTok video URL or video ID

Action Get YouTube channel info

Enrich a YouTube channel with subscriber count, video count, total views, and recent uploads.

Inputs

• YouTube channel URL or channel ID

Action Get YouTube uploaded videos

Pull the most recent videos from a YouTube channel, including titles, views, likes, and publish dates.

Inputs

• YouTube channel URL or channel ID

Action Get YouTube video info

Get detailed stats for a specific YouTube video, including views, likes, comments, and engagement rate.

Inputs

• YouTube video URL or video ID

Action Get YouTube video subtitles

Extract the full transcript/subtitles from a YouTube video.

Inputs

• YouTube video URL or video ID

Run settings

• Auto-update: Re-run enrichment when source data changes.
• Only run if: The enrichment will only run if conditions are met. Learn more about conditional formulas.

Best practices

For AI Search

• Write descriptive queries: Instead of "fitness", try "female fitness coaches who post workout routines for beginners".
• Use filters strategically: Narrow by follower count, location, or engagement rate to get more relevant results.
• Keep pageSize constant: When requesting large result sets (>50), Modash paginates automatically. Don't change the page size mid-search or you may get duplicate/missed results.

For enrichments

• Handle URLs flexibly: Clay automatically parses handles from full URLs, so you can pass https://instagram.com/username instead of just @username.
• Use conditional runs: Save credits by only enriching profiles that meet certain criteria (e.g., follower count > 10K).
• Combine with AI formulas: After pulling comments or transcripts, use Clay's AI formulas to analyze sentiment, extract themes, or summarize content.