Google Shopping integration overview

Sequencer runs cold email campaigns at scale from your Audiences data, handling sending infrastructure, copy, and deliverability in one place.

Connect email accounts you already own — Google Workspace, Microsoft 365, or any mailbox that supports SMTP — and use them as sending accounts for your campaigns.

What email warmup does, how it differs on purchased and self-connected accounts, and why you'll see unfamiliar emails while it runs.

Everything a lead needs before a campaign can enroll it — a People segment in Audiences, an email address, and the enrichment your sequence draws on.

Write, personalize, and pressure-test the emails your campaign sends — before a single one goes out.

Run two versions of your campaign copy against each other, then send the rest of your leads to whichever one performs better.

Set a campaign's schedule and credit budget, launch it, and manage sending as leads move through the sequence.