Customer.io integration

Customer.io powers lifecycle campaigns with automated messaging triggered by customer actions.

Clay’s integration makes it easy to upload leads directly into these campaigns.

Enriching data with Customer.io

1. While in a Clay table, click Add enrichment and search for Customer.io.
2. Under Integrations, select one of the Customer.io options.
3. In the modal, you will be asked to Select Customer.io account.
   • If you haven't already connected your Customer.io account, click + Add account and go through authentication.

Action Add/Update Customer

Add or update a customer in Customer.io.

Inputs

• Email (Optional)
• ID (Optional)
• Update Only (Optional): If enabled, we will only update existing records. New ones will not be added.
• Extra (Optional): Any other custom attributes for the customer in JSON format.

Run settings

• Auto-update
• Only run if: The enrichment will only run if conditions are met. (Learn more about conditional formulas here!)